Boats Group Unveils Enhancements to its Popular Market Evaluation Tool, Helping Brokers & Dealers Sell Smarter - Even on the Docks

MIAMI, Sept. 10, 2025 /PRNewswire/ -- Boats Group, the leading global provider of online marketplaces for boats and yachts, today announced a series of powerful updates to its Market Evaluation Tool, available exclusively through the ProSeller Platform within BoatWizard. This widely popular suite of data-driven features has been embraced by brokers and dealers since its launch earlier this year. These tools provide real-time insights into boat pricing, market trends, and competitive listings—enabling marine professionals to make smarter, faster decisions and give buyers the context they need, whether in the office or directly on the docks.

"Success in yacht sales today demands speed, precision, and real-time insight," said Mike Grabowski, Chief Product Officer at Boats Group. "With these enhancements, brokers can make data-driven decisions wherever they are, outperforming the traditional limitations of boat shows and putting themselves closer to buyers at the exact moment they're ready to engage."

As buyer behavior shifts toward longer research phases and less immediate lead submission, Boats Group's updates ensure boats remain visible and competitive throughout the decision-making process. The platform's enriched data, visual insights, and flexible comparison tools allow brokers to showcase the right yachts at the right time—whether walking the docks, hosting a showing, or responding to a serious buyer inquiry.

Key Features and Enhancements:

• Customization & Features: Highlight the features that matter most – Fuel Type, Seakeeper, Cabins, Heads, Engine Make & Model – in the table or CSV export. Perfect for quick reference when discussing options with buyers dockside.
  
  
• Visual Market Insights: Scatter plot charts showing price vs. days on market help brokers identify trends and spot opportunities instantly, whether in the office or at the marina.
  
  
• Expanded Sold Data: With Sold Dates and clear data labels, brokers can evaluate market activity quickly and confidently while talking to prospective buyers.
  
  
• Flexible Comparison Tools: Compare boats across different makes and models to give buyers context and help sellers position their inventory strategically, even during dockside meetings.
  
  
• Expanded Sold Date Range: Analyze sold listings over a customizable 1-36 month period for more flexible reporting.

These enhancements allow brokers to turn any dock or marina into a real-time market hub. Instead of relying on scheduled boat shows or static information, brokers and dealers can reference current insights while meeting buyers on the docks, ensuring every conversation is informed, confident, and backed by data – something traditional boat shows simply cannot provide.

"With these latest enhancements, Boats Group continues to prove why brokers and dealers rely on us as the most trusted partner in yacht sales," said Grabowski. "From in-depth market insights to dockside-ready tools, our platform ensures sellers can engage buyers faster, showcase their inventory more effectively, and make every interaction count – helping them outperform traditional boat shows and close deals with confidence."

To explore all the new features, sellers can log into their BoatWizard account. For more information about joining Boats Group, visit www.boatsgroup.com.

About Boats Group

Boats Group operates the world's leading online marketplaces for buying and selling boats, including Boat Trader, YachtWorld, and boats.com. With a global audience of millions of boat buyers, we provide data-driven marketing solutions, AI-driven tools, financing services, and industry insights to help OEMs, dealers, and brokers maximize their sales potential.

Media Contact: Courtney Chalmers
VP of Marketing, Boats Group
Email: [email protected]
Phone: 1-877-354-4069

SOURCE Boats Group