bobble 24/7, a smart and sporty new take on original bobble

NEW YORK, May 30, 2012 /PRNewswire/ -- Move Collective, LLC, the creators of bobble (www.waterbobble.com), a sleek, reusable, patented water bottle that filters as you drink, today introduced bobble 24/7, the latest addition to the bobble family. Available in a choice of 3 bottle colors, this new capacity bobble holds 24 ounces/750ml. bobble 24/7 is a sporty solution for keeping your body hydrated while also helping to save the environment.

(Photo: http://photos.prnewswire.com/prnh/20120530/CG15485-a)

(Photo: http://photos.prnewswire.com/prnh/20120530/CG15485-b)

bobble 24/7 includes the same patented built-in, replaceable carbon filter found in all current bobble sizes (13oz/385ml, 18.5oz/500ml and 34oz/1L). The filter's clever design removes chlorine and organic contaminants from everyday tap water, giving you a cleaner, crisper taste. Each bobble filter equates to 300 single-serve water bottles, making bobble the ideal ecological alternative.

Designed by Karim Rashid, who fashioned the original bobble that continues to have staggering success in over 30 countries and 40,000 retail stores, the new bobble 24/7 provides a different look and feel to further expand bobble's reach and market share in the category.

Included with bobble 24/7 is a tethered cap with integrated carrying handle. bobble 24/7 is recyclable, free of BPA, Phthalates and PVC, made in USA. bobble 24/7 bottle is top-rack dishwasher safe and retails for $10.

"bobble 24/7 is the new generation of on-the-go water filtration. Durable yet elegant, bobble 24/7 fits in your gym bag or handbag and has the same iconic shape that has become our trademark," says Stephanie Smiedt, co-founder and creative director, Move Collective, LLC.

bobble 24/7 is available in three color tints—magenta, blue and grey. Look for it at www.waterbobble.com and in limited release in retailers in the USA and internationally over the coming months. 

About bobble:

bobble is a sleek reusable, patented water bottle that filters as you drink, providing instant sustainable filtration. bobble was created by Move Collective, LLC, of New York City. Move Collective set out to give consumers an ecological alternative to single-serve plastic water bottles. It enlisted renowned industrial designer Karim Rashid to fashion bobble's beautiful iconic shape. bobble comes in multiple sizes and features a replaceable, recyclable carbon filter that removes chlorine and organic contaminants from municipal tap water, yielding a cleaner, crisper taste. Since bobble was introduced in February 2010 it has been an outstanding success with over 3 billion media impressions thus far. It is now sold in nearly three dozen countries and more than 40,000 stores worldwide. bobble has received rave reviews from customers and global retailers. It has won numerous industry awards including a Green Good Design Award 2010/2011, gold Edison Award 2011, a Red Dot Award 2011, an American Graphic Design Award, a Good Design 2010 Award, a Spark! Award, iF Packaging Award, Ambiente 2011 Award, Die Line Packaging Award, Great Idea Award 2011 (Latin American award) and three Pentawards. bobble is available through www.waterbobble.com and through retailers globally. bobble has just launched the bobble jug, which filters fast and can be taken to the table, further reinventing the filtered pitcher business.

SOURCE Move Collective, LLC