Bobcat deploys AI-powered Service Assistant across North American dealer network

Introduced as a prototype at CES 2026, the AI-powered tool now helps dealer technicians find service information and troubleshoot equipment.

WEST FARGO, N.D., Nov. 10, 2026 /PRNewswire/ -- Bobcat Company, a global equipment, innovation, and worksite solutions brand, is advancing the use of artificial intelligence in equipment service and support with Bobcat Service Assistant, an AI-powered solution designed to help dealer technicians troubleshoot equipment and access critical service information faster. First introduced as the Service.AI prototype at CES 2026, the tool is now being used by about 600 technicians each day across Bobcat's North American dealer network.

At White Star Machinery, an independent Bobcat dealer in Wichita, Kansas, shop foreman Trevor Simons turned to the tool after a field technician had already checked several possible causes of an equipment issue. Bobcat Service Assistant surfaced another item to examine, helping the technician locate the source of the issue. While individual results will vary, Simons estimated that finding the same information through traditional service resources could have taken an additional 30 to 60 minutes.

What the Tool Does

Bobcat Service Assistant brings relevant service information, diagnostic guidance and knowledge from Bobcat's archive of historical service cases into a conversational interface. Technicians can ask questions to quickly find information that supports their diagnostic process.

"Information is one of the best tools a technician can have, and Bobcat Service Assistant makes it easier to find the information we need to do our job, especially for a new technician," Simons said.

During the first 60 days following launch, technicians averaged nearly 1,000 conversations per day with Bobcat Service Assistant. The company has also seen about a 40% reduction in the use of traditional troubleshooting guides in My Machine compared to the pre-launch monthly average for the year.

Skilled Labor Context

As equipment businesses face skilled-labor challenges, Bobcat Service Assistant is intended to help both experienced and newer technicians access service knowledge. The tool is designed to complement technicians' training and expertise, while Bobcat's established service procedures and safety requirements remain the standard for all repairs. Faster access to information can help technicians begin repairs sooner and help improve the efficiency of dealer service operations.

"The speed of an answer or suggestion is huge," said Eric Nardini, service director for Bobcat of New Hampshire, Boston, South Shore, and Cape Cod. "The tech is able to keep going instead of stopping to search for an answer."

The benefit can extend beyond the individual repair: when technicians find answers themselves, they can move straight to the repair and get the customer's machine back to work sooner. Since launch, Bobcat has seen a more than 25% reduction in troubleshooting cases submitted for additional support compared to the prior year.

"Our customers rely on their equipment to accomplish more every day," said Rob Waletzko, Bobcat senior director of service. "Bobcat Service Assistant helps dealer technicians find answers faster and with confidence, so they can keep those machines productive and customers focused on their work."

Bobcat will continue using technician feedback and usage data to improve the assistant and explore additional opportunities to apply AI to equipment, service and customer needs.

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About Bobcat Company  
Bobcat Company empowers people to accomplish more, a mission it has honored since creating the compact equipment industry in 1958. As a leading global manufacturer, Bobcat has a proud legacy of innovation, delivering smart solutions to customers' toughest challenges. Backed by the support of a global dealership network, Bobcat offers an extensive line of worksite solutions, including loaders, excavators, tractors, utility vehicles, telehandlers, mowers, turf renovation equipment, light compaction, portable power, industrial air, forklifts, attachments, implements, parts and services. 

With its North American headquarters in West Fargo, North Dakota, Bobcat leads the industry with its innovative offerings designed to transform how the world works, builds cities and supports communities for a more sustainable future. The Bobcat brand is owned by Doosan Bobcat Inc., a company within Doosan Group.

©2026 Bobcat Company. All rights reserved. 

Media Contact:
Randi Bakalar, Bobcat Sr. Communications Specialist
Email: [email protected]
Mobile: 701-680-5482

SOURCE Doosan Bobcat