Bob's Red Mill Unveils New Overnight Protein Oats at Natural Products Expo West 2025

The nation's top premium oats brand supercharges breakfast with the debut of new Overnight Protein Oats and reformulated Oatmeal Packets

PORTLAND, Ore., Feb. 28, 2025 /PRNewswire/ -- Bob's Red Mill is expanding its line of high-quality, whole-grain oat products with the launch of Overnight Protein Oats, a convenient new way to power up breakfast available in two flavor-packed varieties: Blueberries & Cream and Vanilla Almond. Overnight Protein Oats are set to debut at this year's Natural Products Expo West, March 4-7 in Anaheim California, alongside revamped Instant Oatmeal Packets. Bob's Red Mill's latest expansions in the oat category showcase the brand's commitment to deliver nutritious and convenient breakfast solutions made with simple, recognizable ingredients.

As more than 70% of consumers look to increase their protein intake¹, New Overnight Protein Oats feature 10g of protein with 8g sugar or less – and no added protein powder or fillers. Overnight Protein Oats harness the power of Bob's Red Mill's popular Protein Oats, which are made from a revolutionary hull-less variety that is naturally higher in protein and generates 48% fewer carbon emissions than regular oats.

For a shortcut to a satisfying breakfast, simply combine a package of Overnight Protein Oats with any milk and refrigerate overnight. Overnight Protein Oats are an excellent source of fiber and are made with whole grains, real fruit pieces or nuts, and chia seeds.

"The introduction of Overnight Protein Oats marries the great taste and high quality that Bob's Red Mill is known for with the convenience modern consumers crave," says Daniel Barba, Vice President of Marketing at Bob's Red Mill. "Stemming from the success of Protein Oats, we've expanded our protein-rich breakfast offerings to create the ultimate shortcut, focusing on new flavors and formats that meet the needs of longtime fans and new customers alike."

Bob's Red Mill is also introducing reformulated Instant Oatmeal Packets at Natural Products Expo West, inspired by homemade recipes with nostalgic flavors consumers love including Classic, Apple & Cinnamon, and Maple Brown Sugar. The new and improved Instant Oatmeal Packets feature recognizable ingredients and no artificial flavors, offering the quality of stovetop oatmeal in an instant format. Instant Oatmeal Packets are made with Bob's Red Mill's Signature Four Oat Blend, which features a specialty mix of Whole Grain Rolled Oats, Oat Bran, Whole Grain Quick Oats and Scottish Oats.

Natural Products Expo West: Booth 805

Attendees of Natural Products Expo West can explore the future of oats at Bob's Red Mill's booth (#805) and enjoy a first taste of the new Overnight Protein Oats and reformulated Oatmeal Packets.

Bob's Red Mill's Overnight Protein Oats and Instant Oatmeal Packets will be available nationwide this spring. Overnight Protein Oats contain four packets per box and have an SRP of $6.59. The Instant Oatmeal Packets offer six packets per box with an SRP of $5.29. Both products are Certified Gluten-Free and Non-GMO Project Verified.

To learn more about Bob's Red Mill and its expansive line of oat products, visit https://www.bobsredmill.com/.

About Bob's Red Mill

Bob's Red Mill started with good ingredients in 1978, and they've brought people together with wholesome, homemade food ever since. Inspired by the passion and artisanal expertise of founder Bob Moore, the company is now 100% employee owned, with more than 700 employee owners dedicated to making the best whole grain oats, baking flours and on-the-go snacks. Bob's Red Mill is located in Milwaukie, Oregon, just outside of Portland. Visit  www.bobsredmill.com  for more information.

¹2024 International Food Information Council Food & Health Survey

Media Contact:
Carly Wilhelm
[email protected]
732-237-4533

SOURCE Bob's Red Mill