Boisson Announces Next Phase of Growth with New Leadership and Renewed Focus on Expanding the Adult Beverage Space

NEW YORK, July 9, 2025 /PRNewswire/ -- Boisson, one of the earliest and most recognizable names in the non-alcoholic (NA) beverage space, has announced that it is entering a new chapter with a renewed focus on long-term growth and community collaboration. In an effort to restructure its direct-to-consumer market strategy and usher the brand into its next phase of growth, the company has appointed Holly Berrigan as Chief Executive Officer and Hannah Delaney as President. Berrigan and Delaney previously supported Boisson as consultants, partnering with the firm's external stakeholders on marketing and strategic efforts in 2024. Arie Gurevitch, current CEO, will continue to support the team working with new and existing brands as an executive board member.

Berrigan and Delaney have over a decade of experience in the NA and adult beverage space, with an emphasis on direct-to-consumer marketplaces. Berrigan founded MYSA Natural Wine, a top online natural wine marketplace, in 2017, and Pioneer BevCom-a digital performance agency supporting brands like Vox Media, Wine Folly, and Half Time Beverage-in 2020, where Delaney serves as Managing Partner. Together, they played a key role in supporting the consolidation and successful launch of a joint venture between Gold Medal Wine Group and Last Bottle Wines.

This experience with complex beverage industry brands, marketplace integrations, and ecommerce makes them well-suited to navigate the challenges of taking over Boisson.

"We've seen firsthand how much potential still exists within the non-alcoholic beverage category and the community that believes in mindful drinking," said Delaney. "Boisson has a strong brand foundation—Holly and I are here to build on that. We plan to ensure that our deep commitment to these products, our customers, and our vendors is felt in every part of the business."

Berrigan added, "We believe in doing things with intention. That means thoughtful curation, transparent communication, and building a sustainable path forward for the Boisson brand and the people behind it."

In Boisson's next phase of growth, the company will emphasize customer-first initiatives like NA community partnerships, further integration with vendors, new product launches, improved transparency, and a recommitment to the values that originally defined the brand: access, quality, and curiosity in how we drink. One of the first strategic initiatives Holly and Hannah are implementing is a NA program for Restoration Hardware, where several Boisson products will be available for sampling starting July 2025. 

For more information, visit www.boisson.co

About Boisson
At Boisson, we're evolving the way the world drinks. As more people bring mindfulness to what they consume—reading labels, researching ingredients, and prioritizing wellness—the demand for thoughtful beverage choices is growing. We champion this movement by curating the finest non-alcoholic alternatives from around the globe, making it easier than ever to discover healthier options without compromise. Whether you're exploring our collection for delivery straight to your door or seeking to elevate the offerings at your bar, restaurant, or specialty retail space, Boisson is here to help you embrace a new era of drinking well.

SOURCE Boisson