Bold Digital Architects and SimilarTech Release the 2018 State of Marketing Automation Report

TEL AVIV, Israel, October 2, 2018 /PRNewswire/ --

For the second year in a row that competitive intelligence and Sales Insights Platform SimilarTech team up with Bold Digital Architects, an award winning full-service inbound marketing agency, to conduct research on the trends that shaped the marketing automation landscape in 2017.

The report findings are based on data scanned from over 100 million websites and focuses on the top six software and technology companies: TowerData, Eloqua, Hubspot, Infusion Soft, Marketo, and Pardot.

Marketing automation refers to software and technologies that enable marketers to collect data and automate marketing activities such as (such as sending emails, classifying leads, scheduling social media messages, and more).

"We're excited to team up again with Bold Digital to provide our data in the field of marketing automation. In this rapidly changing landscape, having access to real-time changes in technology is more crucial than ever. "-Chen Levanon, Co- Founder and CEO of SimilarTech

"As reflected in the report - the demand for marketing automation technologies is rapidly growing as more and more companies identify the potential of automating repetitive tasks and taking their marketing efforts to the next level. Working with many B2B partners, it's fascinating to take part in their growth and to leverage marketing automation in the process." Noa Eshed and Uri Bishansky - Co-CEOs and Co-founders of Bold Digital Architects

Some of this years report highlights:

• Overall, 2017 shows a rapid 297% growth in the adoption of marketing automation technologies.
• In 2016, 482,765 websites had marketing automation technologies installed on them. In 2017 the number grew to a whooping 1,920,643 websites.
• While demand grew, supply of 34 technologies remained the same between 2016 to 2017.
• 6 dominant technologies hold 84% of market share, which is 27% more market share than on 2016. This indicates that their dominance grew from last year more on the expense of other small companies.
• HubSpot was found to have the largest market share in 2017 - 30%. HubSpot had the largest market share in 2016 as well, back then it was 21%.
• There has been a shift within the power balance! Act-On who was one of the 6 dominant technologies in 2016 has been pushed aside by TowerData who is now one of the 6 dominators.
• Eloqua has seen the largest growth in 2017 with an astonishing increase of 100%.

To read the full report please visit:  https://blog.boldigital.com/marketing-automation-2018

About SimilarTech: 

SimilarTech is a competitive intelligence and Sales Insights Platform that tracks technology adoption and usage analytics in real-time. The company was founded in June 2014 by Yaniv Hadad and Eyal Weiss, two former software engineers from SimilarWeb, with business insights expert and serial entrepreneur, Chen Levanon joining in 2016. SimilarTech is a comprehensive SaaS technology and analysis tool that provides business insights through website crawling. This technology allows users to spot trends, research the market, generate leads and prospects by providing information like technologies used on a particular website, revealing a specific technology's use throughout various websites, or tracking and listing an entire category of web technologies.

For additional information on SimilarTech, please visit www.similartech.com.

About Bold Digital Architects: 

Bold Digital Architects help b2b companies achieve their business goals by evaluating their current efforts, analyzing their landscape and putting together a measurable plan which we then execute fully.
They're HubSpot Gold partners - in 2017 they've won the HubSpot impact award for an inbound growth story after helping a Silicon Valley Startup get acquired by a publicly traded company.
They're Google Premier partners (awarded to only 3% of their total partners). They've published a book called "The Smart Marketer's Guide to Google Adwords"​ which became an Amazon no.1 bestseller and stayed there for a few weeks. They've been named industry thought leaders by the Daily Telegraph. They've recently launched a new podcast called Real Life Superpowers.

For more information on Bold Digital Architects, please visit https://boldigital.com/ .

EDITOR'S NOTE: For more information or to arrange to speak with a company spokesperson, please contact Noa Eshed at [email protected]

SOURCE Bold Digital Architects