BOMBAY SAPPHIRE TOASTED TO THE WEEKEND VIBES WITH THE NEXT CHAPTER OF ITS 'TASTES LIKE IT'S FRIDAY' CAMPAIGN STARRING REBECCA BLACK

Paying homage to the singer's iconic "Friday" track, the DJ celebrated the BOMBAY SAPPHIRE Sparkling Lemon cocktail, embracing the feeling of Friday - on a Thursday.

HAMILTON, Bermuda, Feb. 28, 2025 /PRNewswire/ -- BOMBAY SAPPHIRE announces the continuation of the brand's Tastes Like It's Friday campaign by partnering with the reigning queen of Friday herself - Rebecca Black - with an unforgettable DJ set in Miami in celebration of the BOMBAY SAPPHIRE Sparkling Lemon cocktail.

Against the stunning blue sea and sky backdrop of The Miami Beach EDITION's rooftop, BOMBAY SAPPHIRE and Rebecca Black delighted audiences with a cache of feel-good beats and remixed version of Rebecca's nostalgic viral hit song, "Friday," to amplify the brand's newest cocktail, the BOMBAY SAPPHIRE Sparkling Lemon, a blend of BOMBAY SAPPHIRE gin and sparkling lemonade. Designed to welcome new drinkers to the world of gin, the bright and effervescent cocktail is easy to make and perfectly sessionable, making it the perfect drink to make any day taste like it's Friday.

Embracing the song that first went viral in 2011 with a fresh remix, the DJ set channeled the joyful energy of the BOMBAY SAPPHIRE Sparkling Lemon cocktail into a moment of spontaneous celebration - this time, on a Thursday. Embodying the magnetic spirit she has possessed since her meteoric rise to internet stardom, Rebecca Black delivered a dynamic set inspired by the cocktail's light, refreshing spirit that kept guests on their feet.

When commenting on the significance of the partnership, Black shared that "'Friday' has made me the artist I am and is always the best part of my sets - it has become a symbol for embracing the joy of the moment and is the type of vibe that will never not inspire my music. Sharing this track with a brand like BOMBAY SAPPHIRE meant a lot to me - that weekend energy is such a precious, unique feeling and that's the same vibrant energy that inspired the song in the first place."

"Through the continuation of the Taste Like It's Friday campaign, we're tapping into people's desire for lighter, brighter, more elevated cocktails. The BOMBAY SAPPHIRE Sparkling Lemon cocktail is as delicious as it gets, unlocking the very taste of Friday in a glass," said Jaime Keller, Brand Director of BOMBAY SAPPHIRE. "Everyone can relate to that feeling when you decide to spontaneously start your weekend early and there's no one that personifies that same joy more than Rebecca. We're thrilled to be collaborating together on this event and sharing that feeling - and our cocktails - with everyone."

The Taste Like It's Friday campaign will continue through 2025 with bartender residencies, office happy hours, and tasting events, aiming to attract new gin drinkers by aligning the BOMBAY SAPPHIRE Sparkling Lemon cocktail with the unmistakable appeal and anticipation of Friday afternoons. Through partnerships with lifestyle creators nationwide, the campaign will showcase the iconic gin's bright, botanical flavors in a fun and accessible way.

BOMBAY SAPPHIRE Sparkling Lemon

Ingredients:

• 1 ½ oz BOMBAY SAPPHIRE
• 5 oz Sparkling Lemonade (like San Pellegrino Limonata)

Method: Combine all ingredients in your favorite balloon glass or wine glass full of ice. Garnish with a lemon wheel.

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About BOMBAY SAPPHIRE Gin

Based on a 1761 recipe, BOMBAY SAPPHIRE gin is created by perfectly balancing a unique combination of 10 hand-selected exotic botanicals from around the world. The design of the BOMBAY SAPPHIRE distillery at Laverstoke Mill has won a BREEAM award for sustainability and is the home of the unique Vapor Infusion process, where the natural flavors of the botanicals are skillfully captured, resulting in the fresh and vibrant taste with which BOMBAY SAPPHIRE is synonymous. BOMBAY SAPPHIRE is on a mission to be the world's most sustainable gin, with all 10 botanicals being certified sustainably sourced, by the For Life certification from Ecocert S.A. The BOMBAY SAPPHIRE brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

About Bacardi Limited

Bacardi Limited, the largest privately held international spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR'S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON'S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka. Founded more than 162 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs approximately 9,000, operates production facilities in 10 countries, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit http://www.bacardilimited.com or follow us on LinkedIn, Instagram or Twitter.

About Rebecca Black

Rebecca Black is a singer, songwriter, and internet personality who first captured global attention in 2011 with her viral hit song, "Friday." Over a decade later, Rebecca has redefined her career, emerging as a multifaceted artist and DJ. Her recent rise in the electronic music scene, marked by a standout Boiler Room set that went viral, highlights her creative evolution. With the release of her album, Salvation, and an upcoming tour, Rebecca is proving that her talent and influence extend far beyond her early internet fame.

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