BonBon Swedish Candy Co. Announces Major National Retail Expansion, Bringing Bonbon Originals to 1,900+ Target Stores Nationwide

The pioneering Swedish candy brand that helped ignite America's viral obsession makes its biggest retail move with a mass expansion to Target stores across the country

NEW YORK, Sept. 15, 2026 /PRNewswire/ -- BonBon Swedish Candy Co., the Swedish-owned, New York-born candy company at the forefront of America's Swedish candy craze, today announced its largest national retail expansion to date, bringing BonBon Originals to more than 1,900 Target stores nationwide.

This expansion marks a defining new chapter for BonBon, which began in 2017 as a small Swedish candy shop on Manhattan's Lower East Side, introducing New Yorkers to the Swedish tradition of lördagsgodis, or "Saturday candy", and the distinctive world of Scandinavian confectionery. What began as a way to share a beloved Swedish tradition has since grown into a driving force behind the rise of Swedish candy in the United States. Already available through BonBon's own stores, e-commerce and a growing network of retail partners, BonBon Originals will now reach consumers in every state across the country.

Produced by legendary confectioner Fazer, the two BonBon Originals leading the company's expansion into major national retail are:

BonBon Sour Candy Gummies x Moomin
Sour Candy Gummies that deliver a real sour kick balanced with true fruit flavor. Each playful character-shaped gummy is coated in just enough sour sugar for a satisfying pucker, backed by a bright four-flavor mix of lemon, raspberry, cola, and melon. This vegan candy is soft, chewy, and made with natural colors, offering a more refined take on classic sour gummies.

BonBon Strawberry & Blueberry Candy Clouds x Moomin
BonBon's Candy Clouds bring a foamy, airy, and delightfully bouncy texture to every bite — a lighter, softer alternative to typical chewy gummies. Each cloud is lightly dusted in sugar and infused with real strawberry and blueberry flavor, and natural colors, for a sweet, fruity finish.

"Nine years ago, we opened BonBon because we wanted Americans to experience Swedish candy the way we grew up with it," said Leo Schaltz, co-founder and CEO of BonBon Swedish Candy Co. "What began as three Swedish friends sharing a piece of home has become one of America's most beloved candy categories. To now see BonBon Originals on shelves in thousands of Target stores nationwide is an incredible full-circle moment for us."

BonBon Sour Candy Gummies and BonBon Strawberry & Blueberry Candy Clouds are available now for $4.99 per 4.1 oz. bag at Target stores nationwide. To find a Target store near you or shop online, visit www.Target.com. For more information on BonBon, please visit www.BonBonNYC.com or follow along on Instagram or TikTok.

ABOUT BONBON
Founded in New York City in 2017 by three Swedish friends, Selim Adira, Robert Persson and Leonard Schaltz, BonBon Swedish Candy Co. has revolutionized the way Americans experience Swedish candy. BonBon opened its first store on Manhattan's Lower East Side, introducing New Yorkers to the Swedish tradition of lördagsgodis, "Saturday candy", and the distinctive flavors, textures and quality of Scandinavian confectionery. As Swedish candy has exploded across the country, evolving from niche discovery to mainstream phenomenon, BonBon has expanded its e-commerce business and retail footprint to seven stores across New York and Connecticut. Today, BonBon imports 100% of its confections from Scandinavia, from hundreds of pick-and-mix candies to its growing BonBon Originals collection. Now available in over 5,000 stores nationwide, BonBon continues its mission to share the joy, quality and traditions of Swedish candy and snacks with people everywhere. For more information, visit BonBonNYC.com.

Media Contact:
Sue-Jean Kang
[email protected]
212-786-0094

SOURCE BonBon Swedish Candy Co.