BONBONWHIMS® and GlassesUSA.com Log Back Into Y2K With a Charm-Loaded Eyewear Collection

The 10-style collection pairs eyeglasses and sunglasses with interchangeable magnetic charms, bringing early-internet nostalgia into a new generation of customizable eyewear

NEW YORK, Oct. 29, 2026 /PRNewswire/ -- GlassesUSA.com, a leading online eyewear retailer, and BONBONWHIMS®, the New York City-based jewelry and accessories brand known for its playful Y2K aesthetic, today announced BONBONWHIMS x GlassesUSA.com, a new eyewear collaboration inspired by nostalgia, personalization and self-expression.

The collection features 10 eyewear styles, including five eyeglasses and five sunglasses, alongside seven interchangeable magnetic charms that attach at the temples and can be mixed, matched and switched depending on the wearer's mood. Hearts, butterflies, bows, lips and stars bring BONBONWHIMS' colorful design language into eyewear, turning each frame into a customizable accessory.

Inspired by the early internet, when AIM profiles, MySpace pages and accessories were highly personal, LOGGING BACK TO Y2K looks back at a time when customization was part of everyday culture. For Millennials, the collection taps into the nostalgia of the era. For Gen Z, it reimagines the colorful, imperfect and highly individual digital world of the early 2000s through a new lens.

"Eyewear is already one of the most personal accessories we wear every day, so adding an element people can actually change and play with felt very natural," said Lihi Kopel, Head of Design at GlassesUSA.com. "BONBONWHIMS has such a distinctive point of view around color, nostalgia and self-expression, and we wanted the collection to feel just as playful. The frames are the starting point, but the charms let each person make the look completely their own."

"Eyewear is an exciting category I've always had in the back of my mind, as it's such a natural extension of BONBONWHIMS' whimsical world of accessories! When GlassesUSA.com approached us about a collaboration, their industry expertise and passion made them the perfect strategic partner to bring our vision to life," said Clare Ngai-Howard, Founder and CEO of BONBONWHIMS. "For me, accessories have always been about how they make you feel, and the idea that you can be a chameleon through accessorizing. The interchangeable magnetic charms capture exactly that freedom, along with the playful spirit we're known for. This collection really evokes the nostalgia of the eyewear we wore as teens, and is a gentle reminder we are all still kids at heart! Like everything else in the BONBONWHIMS universe, we know they will bring joy and a smile to our customers."

BONBONWHIMS and GlassesUSA.com celebrated the launch with a packed event at SLIK in New York City's East Village, drawing hundreds of guests throughout the day, including celebrities, creators and influencers. Korean beauty brand LANEIGE also joined the celebration, bringing its signature beauty products into the experience alongside custom candy, pink soft serve and branded installations created for the collaboration.

The partnership brings BONBONWHIMS' approach to playful accessories into a new category, using eyewear as a canvas for styling rather than a fixed finishing touch. By pairing magnetic charms with prescription-ready eyeglasses and sunglasses, the collection gives wearers an easy way to change the feel of a frame without changing the frame itself.

The BONBONWHIMS x GlassesUSA.com collection will be available at:

https://www.glassesusa.com/bonbonwhims

About GlassesUSA.com

Founded in 2007, GlassesUSA.com, a subsidiary of the Optimax Eyewear group, has quickly become one of the leading direct-to-consumer online eyewear retailers in the United States. We offer a wide selection of styles and brands, with thousands of glasses, sunglasses and contact lenses, making it easy for everyone to find their perfect pair. Our mission is to enhance our customers' lives by delivering eyewear tailored to their unique needs, style preferences and budgets.

By controlling the entire supply chain, from product design and manufacturing to optical lens production and the digital shopping experience, GlassesUSA.com provides exceptional savings and a seamless online shopping experience. Our broad selection includes popular designer brands, as well as our own brands such as Muse, Ottoto, Revel and Amelia E. GlassesUSA.com also offers a variety of optical lens options, coatings and upgrades to meet every customer's needs.

GlassesUSA.com develops and deploys innovative technology and AI-driven solutions to transform the eyewear industry and offer customers a seamless shopping experience. Its technology suite includes Pairfect Match AI, which provides personalized frame recommendations, and Virtual Try-On, an AR tool that allows customers to try on frames from home.

Our products are assembled in our state-of-the-art optical lab in Atlanta, GA, with next-day shipping available across the U.S. GlassesUSA.com is part of the Optimax Eyewear group.

For more information, please visit www.GlassesUSA.com.

About BONBONWHIMS®
Nostalgia and whimsical modernity inspired, BONBONWHIMS® is an award-winning, AAPI-owned jewelry and accessories brand based in New York City. Known for its signature Y2K aesthetic, BONBONWHIMS creates "wearable whimsies" through a playful mix of acrylic, enamel, metals and gemstones, blending nostalgic charm with vibrant color and a playful spirit.

Beloved by celebrities and It-girls alike, BONBONWHIMS® designs have been worn by Taylor Swift, Ariana Grande, Zara Larsson and Gigi Hadid, amongst many others. The brand has been featured in Vogue and The New York Times, as well as on the TODAY Show, earning recognition for its distinctive take on the early aughts.

Founded by Clare Ngai-Howard, BONBONWHIMS began as a pandemic passion project in 2021 and a platform to support BIPOC communities. Born and raised in Hong Kong, Clare draws inspiration from the colorful world of her childhood, such as colorful trinkets, miniature toys and trading card machines she often visited with friends after school. These early memories continue to shape the brand's creative identity, reflected in its candy-colored palette and nostalgic motifs.

SOURCE GlassesUSA.com