BONKERS Purrpops Named a 2026 Pet Age 500 Honoree

Viral, lollipop-inspired cat treats recognized in the Humanized Food & Treats category of Pet Age's inaugural industry program

LOS ANGELES, Nov. 2, 2026 /PRNewswire/ -- BONKERS, the fastest-growing cat treats brand in the U.S. and U.K., has been named a 2026 Pet Age 500 honoree in the "Humanized Food & Treats" category for its Purrpops cat treats. This recognition builds on BONKERS' success as the brand continues to bring fresh formats and culturally relevant ideas to the pet care industry.

Created by leading pet industry publication Pet Age, the inaugural Pet Age 500 celebrates the companies, brands, products and personalities shaping the future of the pet industry. BONKERS' inclusion reflects how the brand combines product innovation and cultural relevance to create new ways for modern pet owners to connect with their pets.

BONKERS was created to bring a more relevant and engaging brand to the pet treats category. The brand was designed to meet the expectations of modern pet owners with products combining quality, value and personality. By pairing product innovation and cultural relevance with social-first storytelling, BONKERS has become the most-liked pet treats brand on TikTok and built a highly engaged global community. The brand's TikTok content has generated more than 300 million views, reinforcing BONKERS' role in shaping how pet care brands reach and engage Millennial and Gen Z pet owners through joy, humor and cultural fluency.

Built around the BONKERS belief that the best moments with pets are shared, BONKERS Purrpops turn everyday treating into a hands-on bonding ritual between cats and their humans. Made with 100% freeze-dried chicken and served lollipop-style on a stick, Purrpops invite pet owners to hold the treat as their cats lick, nibble and chomp. In a category where treats are often designed for convenience or independent snacking, Purrpops reintroduce interaction as the core of the treat experience.

In March 2026, BONKERS expanded the line with a limited-edition Krispy Kreme® collaboration, bringing the iconic sweet treat brand to the cat treat aisle through donut-shaped Purrpops. The unexpected partnership translated the look and fun of a human treat into a product created specifically for cats, reflecting BONKERS' signature approach to culturally driven product innovation.

About Rhodes Pet Science:

Rhodes Pet Science is reimagining the future of pet care by engineering products that completely redefine what is possible. Its mission is to build a new generation of brands to better serve modern consumers: brands loved by pets and their people.

Rhodes Pet Science is proudly part of the ZURU Group. One of the fastest-growing consumer goods companies in the world, ZURU has established brands in 120+ markets worldwide, with a team based out of 26 global offices.

For more on Rhodes Pet Science, please visit: www.rhodespetscience.com

About ZURU

From its origins in toys, ZURU Group has grown to six consumer vertical brands, operating out of 26 offices worldwide, with products sold in 120+ markets.

ZURU is on a mission to disrupt across industries, challenge the status quo and catalyze change through radical innovation and automation advances. This is evident in different pillars of the company: ZURU Toys are reimagining what it means to play; ZURU Tech is reimagining the future of housing by leading the next building revolution; ZURU Edge is reimaging new generation FMCG brands to better serve modern consumers.

For more on ZURU, please visit: https://zuru.com/

For More Information:
Nicole Daley / Daley Public Relations
[email protected] / 415.408.8664

SOURCE Rhodes Pet Science