MR PURRS PATÉ FEASTS WINS 2026 PET INNOVATION AWARD FOR CAT FOOD

Gourmet-inspired wet cat food combines real meat, silky paté texture, and complete, balanced nutrition at an accessible price point

LOS ANGELES, Oct. 5, 2026 /PRNewswire/ -- Mr Purrs Paté Feasts has been named the 2026 Cat Food Wet Product of the Year by the Pet Innovation Awards, recognizing the brand's approach to making everyday wet cat food more satisfying for cats while offering an affordable, quality option.

The Pet Innovation Awards recognize innovation across the pet care industry, with winners selected by industry professionals across pet care, veterinary sciences, and consumer goods. Entries are evaluated for creativity and originality, practical impact, safety and quality, overall benefits, and potential industry influence.

The moisture-rich Paté Feasts recipes are designed for cats who enjoy a softer eating experience, delivering a smooth, highly palatable texture while supporting daily hydration and the nutrition adult cats need for everyday feeding. Mr Purrs offers gourmet-inspired wet cat food at an affordable price point, making it easy for pet parents to add variety to their cats' daily meals.

Mr Purrs' latest recognition comes as the brand continues its U.S. retail expansion, with a recent launch in Walmart stores nationwide. The rollout marks a significant step in the brand's growth, expanding access to its wet cat food range for cat owners across the country.

"Wet Cat food has been fairly boring for a very long time. The same kind of cans, the same kind of claims, the same kind of marketing. Mr Purrs exists because we thought that the younger generation of cat parents deserved better than what exists, and so did their cats," said Alistair King, Co-Founder of Rhodes Pet Science. "We built this the ZURU way: obsess over the product and design, move fast, and don't charge people a premium for the privilege. This award tells us that approach is landing, and it's a credit to the amazing team that refuses to accept how things have always been done."

Developed by Rhodes Pet Science, a pet care subsidiary of ZURU Group, Mr Purrs Paté Feasts is gourmet wet cat food made with real meat and crafted into a smooth, velvety paté texture. Each 3 oz. can provide 100% complete and balanced nutrition for adult cats. Available in five recipes (Chicken, Tuna, Salmon, Seafood & Shrimp, and Beef), each formula is crafted by veterinarians and animal nutritionists and made without artificial colors, flavors, preservatives, soy, or corn.

For more information about Mr Purrs Paté Feasts, visit www.mrpurrscatfood.com.

About Mr. Purrs

Mr Purrs is a modern cat food brand from Rhodes Pet Science, created to bring cats craveable flavors, satisfying textures, and quality nutrition at an accessible price. The brand offers wet cat food made with real meat, including smooth paté recipes designed for cats who prefer a softer texture. Mr Purrs is rethinking everyday cat food for a new generation of pet parents.

For more on Mr Purrs, please visit: https://www.mrpurrscatfood.com/ 

About Rhodes Pet Science

Rhodes Pet Science is reimagining the future of pet care by engineering products that completely redefine what is possible. Its mission is to build a new generation of brands to better serve modern consumers: brands loved by pets and their people.

Rhodes Pet Science is proudly part of the ZURU Group. One of the fastest-growing consumer goods companies in the world, ZURU has established brands in 120+ markets worldwide, with a team of 5,000+ employees based out of 26 global offices.

For more on Rhodes Pet Science, please visit: www.rhodespetscience.com 

For More Information:
Nicole Daley / Daley Public Relations
[email protected] / 415.408.8664

SOURCE Rhodes Pet Science