BONOBOS DEBUTS "THE WEEKDAY WARRIOR SHOW," AN EPISODIC WORKPLACE SERIES STARRING JACK QUAID

The series stars Quaid alongside Bonobos employees, bringing modern workwear to life through humor and relatable workplace moments.

NEW YORK, Sept. 10, 2026 /PRNewswire/ -- Bonobos today unveils its Fall 2026 campaign starring actor Jack Quaid, introducing "The Weekday Warrior Show," a new episodic series inspired by the brand's best-selling Weekday Warrior Pant. Bringing humor, relatable workplace characters and real Bonobos employees into the world of modern workwear, the campaign takes the spirit of one of Bonobos' signature products and turns it into a workplace comedy built for the modern workweek.

Set against the familiar backdrop of office life, Quaid plays an effortlessly put-together coworker navigating the personalities, mishaps and unexpected moments that make up the workweek. From awkward hallway encounters to conference room dynamics, each episode finds his character ready for whatever the day throws at him—reinforcing the confidence that comes from clothes that fit well, feel good and look polished. The series establishes a recurring workplace world that gives Bonobos an ongoing platform to introduce new characters, familiar office moments and key styles throughout the season.

"I loved finding the humor in the everyday realities of work," said Jack Quaid. "We've all had those days when one thing after another goes sideways, and it was fun to play a guy who somehow keeps it together through all of it. There's a confidence that comes from knowing you look and feel good, even when the rest of the day doesn't go according to plan."

Adding to the workplace cast, real Bonobos employees appear alongside Quaid throughout the series, bringing the people and personalities behind the brand into the story.

"Work has changed, and the way guys dress for it has changed with it," said Joe Berean, Chief Marketing Officer of Bonobos. "Our Weekday Warrior Pant has long been a go-to for guys who want to feel polished without sacrificing comfort, so we loved the idea of taking that spirit and building an entire world around it. Jack's humor and relatability made him the perfect Weekday Warrior, and pairing him with members of our own team brings an authenticity and personality that feels distinctly Bonobos. It's a fresh platform we can continue to build on while staying true to what we do best: fit, quality and style."

At the center of the campaign is the Weekday Warrior Pant, one of Bonobos' best-selling styles and the inspiration behind "The Weekday Warrior Show." Designed to hit the sweet spot between polished dress pants and comfortable chinos, the wrinkle-resistant, easy-care stretch cotton pants are made for wherever the workday leads—with a playful day-of-the-week detail embroidered discreetly inside the waistband.

The campaign expands that same approach to modern workwear across the Fall 2026 collection, including the Weekday Warrior Dress Shirt, Jetsetter Dress Shirt, Everyday Oxford Shirt, Unconstructed Blazer and Knit Blazer. Together, these foundational pieces balance polish, comfort and versatility, moving seamlessly from commutes and meetings to after-work plans.

The Bonobos Fall 2026 "Weekday Warrior" campaign launches today across Bonobos' digital and social channels, with new episodes debuting throughout the season. The featured collection is available at Bonobos.com and Bonobos Guideshop locations nationwide.

About Bonobos

Bonobos began in 2007 as a men's clothing brand known for pioneering the digitally-native vertical brand movement by offering exceptional-fitting menswear and a personalized approach to service. Bonobos ushered in the innovative offline concept, launching Bonobos Guideshops, e-commerce stores that deliver personalized, one-to-one service to those wanting to experience the brand in person. To date, Bonobos has 48 Guideshop locations across the U.S. and has expanded distribution partnerships in Nordstrom stores as well as their online storefronts.

For more information visit Bonobos.com and follow @bonobos on social media.

SOURCE Bonobos