Bonobos Makes Being Well-Dressed Easy and Affordable with Opscode

SEATTLE, July 15, 2013 /PRNewswire/ -- Opscode^®, the foundation for the coded business, today announced that Bonobos, the largest apparel brand ever built on the web, has automated its entire Amazon Web Services (AWS) infrastructure with Opscode Hosted Chef™. Using Hosted Chef, Bonobos has automated everything from configuration management to application delivery, speeding development cycles and improving agility and resiliency for its e-commerce platform.  

Bonobos offers better-fitting, high-quality menswear online and in a handful of e-commerce showrooms (called Guideshops) throughout the country. Leveraging AWS, Bonobos built a cloud-based infrastructure, providing nearly limitless compute capacity for growing its e-commerce platform. However, using the public cloud also created significant management challenges for the company's lean engineering staff. Using Hosted Chef and its Knife EC2 command-line plug-in for AWS, Bonobos' engineering team can easily manage more than 150 cloud servers and ensure 100 percent uptime for its website operations.

"Hosted Chef just works. It's more reliable, predictable, and powerful than any other automation platform I've worked with before," said Jeff Hart, Senior Director of Engineering and Systems Infrastructure, Bonobos. "Plus, because it's hosted, I never have to worry about managing it myself. I just enter some code and whatever I need to do is done right, every time."

"If you're not wearing Bonobos pants, you need to be. I wear mine all the time," said Adam Jacob, Chief Customer Officer, Opscode. "Bonobos' e-commerce platform is top-notch and with Hosted Chef handling configuration and app deployments, they can be sure it works smoothly, every day."

Bonobos combined Hosted Chef and Jenkins CI to create a 'one button' application delivery pipeline that makes its e-commerce platform more resilient and agile to spikes in site traffic. Using Hosted Chef to orchestrate application updates with Jenkins as the delivery mechanism, Bonobos developers can create new innovations more quickly with less risk of human error. In addition, Chef Community cookbooks for Java and Nginx provide rock-solid code for executing configuration and development tasks in minutes, further improving efficiency.

For detailed information on the results Bonobos achieved with Hosted Chef, please read the case study here.

About Opscode

Opscode is the provider of Chef, the automation platform for the coded business. Opscode Chef provides the speed, flexibility, and efficiency to compete in the digital economy. By modeling IT infrastructure and application delivery as code, Chef empowers businesses of all sizes to easily scale to meet demand, eliminate down time, manage complexity, and accelerate time to market. www.opscode.com.

About Bonobos

Bonobos is a clothing brand focused on delivering great fit, excellent customer experience, and a fun approach to menswear. Launched in 2007 on the Internet with its signature line of better-fitting men's pants, Bonobos is now the largest apparel brand ever built on the web in the United States. In 2011 Bonobos extended offline, launching Bonobos Guideshops,  e-commerce showrooms that delivers personalized, one-to-one service to those wanting to experience the brand in-person.  In 2012, Bonobos expanded its distribution partnering with Nordstrom, bringing Bonobos apparel into select doors nationwide and to Nordstrom.com. Across channels, Bonobos is focused on delivering a well-targeted brand promise: world-class fit, an innovative shopping experience and an energetic brand spirit. Bonobos was named "One of America's Hottest Brands" by Advertising Age, "Best Men's Pants" by New York Magazine, one of Inc. Magazine's "20 Awesome Facebook Pages," and was awarded Crain's "Best Places to Work in New York City".  Visit www.bonobos.com. 

Press Inquiries:
Lucas Welch
[email protected] 
+1-206-745-0000

SOURCE Opscode