Boost Up Your Lashes & Flutter Away!

AZUSA, Calif., March 24, 2011 /PRNewswire/ -- Physicians Formula, the leader in bronzing, color correction and more announces an exciting, interactive contest for the launch of new Eye BOOSTER™.  The Collection includes the new 2-in-1 Lash Boosting Eyeliner + Serum and 2-in-1 Night Lash Boosting Serum (clear), featuring a high-tech formula that enhances the appearance of lashes while providing the instant definition of a liquid eyeliner in one step.  

(Photo:  http://photos.prnewswire.com/prnh/20110324/NY71141 )

Signature Lash Boosting complex targets the base of lashes where it's most effective in providing nutrients and after 2 weeks over 75% of women saw longer, fuller lashes.  To celebrate this "boost" in lash appeal, Physicians Formula is launching the Lash Boost Camp contest on MyPFBeauty.com asking fans to "show off" their amazing before & after photos using Eye Booster for the chance to win exciting prizes including a Grand Prize weekend for two at a Resort Spa!  Runners-Up Winners (3) will receive one $250 gift card from Lululemon Athletica.

Simply show Physicians Formula before & after photos using Eye Booster for a chance to win… here's how:

• Sign Up Register at the microsite, which can be accessed directly at www.MyPFBeauty.com or through a link on www.PhysiciansFormula.com and through links on Physicians Formula's Facebook, Twitter and YouTube pages.  Registering allows you to participate in all elements of MyPFBeauty.com.
• Upload Your Photos (before: little lashes, after: boosted up lashes!)
• Vote & Get Votes Entries will be available for voting by the public as soon as they are posted.  Voting will end on May 13, 2011 at 11:59 pm EST.

ABOUT PHYSICIANS FORMULA and MYPFBEAUTY.COM

Physicians Formula® is a leading force in bronzers, face powders, mineral makeup and natural/organic makeup, and is currently the 5th largest face & eye makeup brand in the masstige market.  Utilizing the most advanced research available worldwide, Physicians Formula® is dedicated to the development of makeup and skin care products held to the highest standards of quality and innovation.  As a public company, its shares trade on the NASDAQ Global Select Market under the symbol "FACE."

www.MyPFBeauty.com is an interactive extension to the Physicians' Formula website.  Features include user profiles, customized product recommendations, video tutorials, access to personalized Q&A's with Joanna Schlip, regular contests as well as additional incentives planned through 2011.

SOURCE Physicians Formula