Boot Barn Centralizes Product Development to Fuel Continued Growth with Centric PLM

Leading western and workwear retailer digitizes product development to improve collaboration, increase visibility and accelerate speed to market.

CAMPBELL, Calif., Sept. 8, 2026 /PRNewswire/ -- Boot Barn, the nation's leading western and workwear retailer, has successfully gone live with Centric PLM™, establishing a digital foundation that strengthens collaboration, streamlines product development and drives the company's continued growth. Centric Software® provides the most innovative enterprise solutions to plan, design, develop, source, comply, buy, make, allocate, assort and sell fashion, luxury, footwear, outdoor, home, cosmetics & personal care products as well as multi-category retail, to achieve strategic and operational digital transformation goals.

Founded in 1978 and headquartered in Irvine, California, Boot Barn continues to expand its Exclusive Brands portfolio while growing its nationwide retail footprint. To sustain this momentum, the company selected a scalable product lifecycle management (PLM) solution to improve internal and external vendor visibility and establish a single source of truth for product information.

Working with Centric Software, Boot Barn completed an implementation delivered on time, within scope and on budget. Today, Centric PLM centralizes product data and documentation, streamlines workflows and creates greater visibility across design, merchandising, technical design, sourcing and cross-functional teams.

As Boot Barn continues to grow its Exclusive Brands portfolio and expand into new product categories, Centric PLM enables faster, more informed decision-making while accelerating product development and improving operational efficiency. The platform also centralizes certification and compliance documentation, making critical product information readily accessible throughout the product lifecycle.

"Implementing Centric PLM has transformed how our teams collaborate by creating a single source of truth for product information. It has improved visibility, enabled faster, more informed decision-making and established a scalable digital foundation that enables our continued growth," says Christine Wegmann, Director, Exclusive Brands Strategy, Business Operations + Technical Design Innovation at Boot Barn.

By centralizing product data and workflows, Boot Barn created a scalable foundation that enables teams to manage increasing product complexity while maintaining speed and collaboration across teams.

"Centric Software has been a valued implementation partner throughout this journey and we look forward to continuing to build on that foundation as we evolve our digital capabilities," adds Wegmann.

"Boot Barn has built an exceptional business by combining authentic brand experiences with disciplined operational growth," says Fabrice Canonge, CEO of Centric Software. "We're proud to partner with Boot Barn as it continues to scale its Exclusive Brands business. Centric PLM creates the digital foundation to connect teams, centralize product information and drive faster, more informed product decisions."

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Boot Barn (www.bootbarn.com)

Founded in 1978, Boot Barn is the nation's leading lifestyle retailer of western and work-related footwear, apparel and accessories for men, women and children.

Centric Software® (www.centricsoftware.com) 

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home, food & beverage, cosmetics & personal care, consumer electronics as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, sell and replenish products. 

• Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.  
• Centric Planning & Pricing™, a cloud native solution powered by Centric AI that unifies planning, pricing and inventory optimization, enabling retailers and brands to increase sell-through, improve margins and optimize inventory efficiency from pre-season through in-season execution.
• Centric Market Intelligence™ is an AI-driven platform delivering insights into consumer trends, competitor offers and pricing to boost competitively and get closer to the consumer, driving up to a 12% increase in average initial price point. 
• Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time. 
• Centric PXM™, AI-powered product experience management (PXM), encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins. 

Centric Software's market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research. 

Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: FR0014003TT8, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.  

Centric Software is a registered trademark of Centric Software, Inc. in the US and other countries. Centric PLM, Centric Planning & Pricing, Centric Market Intelligence, Centric Visual Boards, Centric PXM, Centric PIM™, Centric DAM™, Centric Shoppingfeed® and Centric DSA™ (including Centric Digital Shelf Analytics™) are trademarks of Centric Software, Inc. All third-party trademarks are trademarks of their respective owners.

SOURCE Centric Software