Boot Camp on Direct Response Television Advertising Returns to Santa Monica Next Week

Unique program features infomercial marketing best practices and media training for corporate marketers, ad agencies & entrepreneurs around the world

Dec 02, 2010, 17:22 ET from Direct Response Academy

LOS ANGELES, Dec. 2, 2010 /PRNewswire/ -- The Direct Response Academy is once again hosting the DRTV Management Boot Camp in Santa Monica.  The class will be held from December 8th through 10th.  

"The Academy is making its mark globally," says Greg Sarnow, CEO.  "Many American corporations like Allstate and Humana, and ad agencies like Leo Burnett and Gotham, have come to the Boot Camp to build their direct response TV advertising skill set.  Not to mention all the entrepreneurs and many established DRTV companies who take the class before rolling out their new products.  Now international businesses are sending participants from India, Russia, Japan, Eastern Europe … It's pretty cool watching international marketers take the hard-earned lessons from the U.S. direct response pros and use them to begin building their local markets."

The DRTV Management Boot Camp in Santa Monica features an in-depth exploration of an infomercial marketing project from start to finish, including how to:

  • Determine if a product is feasible for Direct Response
  • Build a compelling product offer
  • Choose the best creative approach and production format
  • Build a sound financial model
  • Analyze media placement results
  • Maximize effectiveness of call center and fulfillment vendors
  • Integrate web sales with an infomercial campaign
  • Brand products for sales at the retail level

The Boot Camp includes DRTV media training, analyzing the entire media buying process including testing, roll-out, and short and long form media buying.  Participants also examine the critical area of infrastructure development and learn how to coordinate the behind-the-scenes service providers – an essential skill set to maximize profitability.

Sarnow has guided countless campaigns in his nearly 20 years in the direct response industry, and spent over 6 years running one of the industry's largest media companies. He also brings a keen eye for what sells, what's innovative, and how a product offer can be effectively improved.

For more information, email, or call (512) 301-5900.  Visit:

The Direct Response Academy teaches the best practices of direct response television advertising, and offers customized infomercial campaign management services tailored to the specific campaign.  The Academy's training programs are available through public courses and on-site training sessions.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

Greg Sarnow


Patti Mellody


SOURCE Direct Response Academy