SAN DIEGO, Nov. 24, 2014 /PRNewswire/ -- San Diego-based B2B marketing firm, Bop Design, has released a new guide to help B2B firms in the process of a re-brand. "Typically the re-branding discussion arises at the end of the year as companies allocate marketing budgets for the coming year. This guide will help B2B firms understand why their brand matters and various brand assets that need to be addressed," states Bop Design Creative Principal, Kara Jensen.
The guide stresses the importance of establishing a solid brand foundation, then the creation and cultivation of both tangible and intangible brand assets. "We also discuss potential threats to a brand—even with everything in alignment, there are daily threats that can quickly dilute your brand promise," explains Jensen. "These threats range from uncontrolled sources, such as new competition, to new internal strategies and tactics."
The free guide can be accessed on the Bop Design website at http://www.bopdesign.com/resources/library-item/b2b-re-branding-guide/.
About Bop Design
Founded in 2008, Bop Design is a full-service B2B marketing firm offering branding services for companies across North America. The agency offers branding services such as corporate identity development, tagline creation, competitive analysis, copywriting, logo design, print design and web design. The company's focus is on B2B firms that want an external team of branding specialists to enhance their brand positioning, build awareness and increase market share.
SOURCE Bop Design