Borden Dairy Co. Introduces LALA Low-Fat Greek Smoothies And Yogurts
Drinkable Greek Smoothies Redefine the Dairy World With First Nationally Available On-The-Go Drinkable Greek Yogurt
DALLAS, Feb. 2, 2015 /PRNewswire/ -- Borden Dairy Company, a leading U.S. dairy processor and distributor, today announced the debut of two new products that unite the signature taste and creamy texture of Greek yogurt with Borden's historic, beloved American brand.
LALA Greek smoothies and LALA Greek yogurt combine sweet fruits and serious dairy nutrition in both convenient bottled smoothies and spoon-loving cups. Smoothies are available in strawberry, peach and mango blends and yogurts come in strawberry, mixed berry, peach, coconut and pineapple flavors.
"LALA is the longtime U.S. leader in drinkable yogurt, capturing more than double the share of the second most popular brand. Greek yogurt is one of America's favorite protein-packed snacks, and our smoothies are the first drinkable Greek dairy product available nationwide. One in five Americans regularly eats on the run, but people don't want to sacrifice flavor or nutrition. That's why we created LALA Greek smoothies—to be the Greek that goes with you," said Kristen Williams, Brand Manager for LALA.
LALA's Greek smoothies are rich in phosphorus, riboflavin and vitamin B12, which keeps nerves and blood cells healthy. Each serving contains one third of an average adult's daily recommended calcium, and LALA yogurt delivers twice the calcium of other Greek yogurt brands.
Greek yogurt's popularity in the U.S. has surged in the last few years. According to data from IRI, a leading market research firm, Greek yogurt has been fueling category growth, rising from only 5% of the yogurt category in 2009 to more than 50% of the category in 2014. More than half of U.S. households now buy Greek yogurt.
Greek yogurts have a thicker, creamier texture than traditional yogurts, and have more than two times the amount of protein as normal yogurt.
LALA Greek smoothies and Greek yogurt are both gluten free and made with real fruit and natural sweeteners. They contain no high fructose corn syrup, artificial colors or artificial flavors.
Doctors recommend adult women consume about 46 grams of protein per day, and pregnant or breastfeeding women consume about 71 grams. LALA Greek smoothies have 12 grams of protein per bottle, so meeting daily protein needs is a cinch, even if you're in a rush. Multiple studies have proven protein's benefits, which include building vital lean muscle, repairing tissue, and strengthening hair and nails.
"Greek yogurt is filling, delicious and good for you. Borden is a brand people trust, and our Greek LALA products make it easy to savor a satisfying breakfast or snack any time, anywhere," said Williams.
About Borden Dairy
Borden Dairy Company, headquartered in Dallas, employs approximately 3,900 people throughout the United States who support the processing, distribution and sale of milk in local markets. The Company produces best-in-class milk products for foodservice and retail customers.
Additional brands include Promised Land Dairy, Frusion, LALA and Nordica. Promised Land Dairy produces rich and creamy white and flavored milks and creams from pampered Jersey cows. Frusion yogurt smoothies deliver intense fruit flavor in convenient drinkables. LALA produces yogurts, yogurt smoothies, probiotic dairy beverages, Mexican style cream, and milk. Nordica offers high quality cultured dairy products including cottage cheese, dips and sour cream, each made through a natural processing method.
Borden Dairy Company carries on the legacy of Gail Borden, Jr., who brought stability and structure to dairy farming methods, milk distribution and business practices. Today, Borden strives for the highest quality and nutrition standards just as its founder did. For more information, visit www.bordendairy.com.
SOURCE Borden Dairy Company
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