Borgward se expande a Oriente Medio

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Borgward Group AG

Jul 10, 2017, 02:00 ET

STUTTGART y BREMEN, Alemania, July 10, 2017 /PRNewswire/ --

Borgward continuará sistemáticamente para globalizar sus actividades por entrar en los mercados de países de Oriente Medio como Bahrein, Kuwait, Qatar, Emiratos Árabes Unidos (EAU) e Irán.

Borgward will expand its market presence by entering the markets of Middle Eastern countries. The associated agreements were signed today in Bremen by representatives of the countries and Borgward Group AG. Shown here is the Bahrain representative Yusuf Ebrahim Mohamed Al Awadi together with the CEO of Borgward Group AG, Ulrich Walker, during the official ceremony in Bremen City Hall. (PRNewsfoto/Borgward Group AG)
Borgward will expand its market presence by entering the markets of Middle Eastern countries. The associated agreements were signed today in Bremen by representatives of the countries and Borgward Group AG. Shown here is the Bahrain representative Yusuf Ebrahim Mohamed Al Awadi together with the CEO of Borgward Group AG, Ulrich Walker, during the official ceremony in Bremen City Hall. (PRNewsfoto/Borgward Group AG)
Borgward will expand its market presence by entering the markets of Middle Eastern countries. The associated agreements were signed in Bremen City Hall by representatives of the countries (pictured: the Iranian representative Khali Hassanabadi, left) as well as by the CEO of Borgward Group AG, Ulrich Walker (right). (PRNewsfoto/Borgward Group AG)
Borgward will expand its market presence by entering the markets of Middle Eastern countries. The associated agreements were signed in Bremen City Hall by representatives of the countries (pictured: the Iranian representative Khali Hassanabadi, left) as well as by the CEO of Borgward Group AG, Ulrich Walker (right). (PRNewsfoto/Borgward Group AG)
Borgward will expand its market presence by entering the markets of Middle Eastern countries. The associated agreements were signed in Bremen City Hall by representatives of the countries UAE, Bahrain, Kuwait, Qatar, and Iran as well as by the CEO of Borgward Group AG, Ulrich Walker. The city of Bremen has played a major role in the automaker's history, because the company founder, Carl F.W. Borgward, manufactured more than one million vehicles here until 1961. (PRNewsfoto/Borgward Group AG)
Borgward will expand its market presence by entering the markets of Middle Eastern countries. The associated agreements were signed in Bremen City Hall by representatives of the countries UAE, Bahrain, Kuwait, Qatar, and Iran as well as by the CEO of Borgward Group AG, Ulrich Walker. The city of Bremen has played a major role in the automaker's history, because the company founder, Carl F.W. Borgward, manufactured more than one million vehicles here until 1961. (PRNewsfoto/Borgward Group AG)
Borgward will expand its market presence by entering the markets of Middle Eastern countries. The associated agreements were signed today in Bremen by representatives of the countries and Borgward Group AG. Shown here is the Bahrain representative Yusuf Ebrahim Mohamed Al Awadi together with the CEO of Borgward Group AG, Ulrich Walker, during the official ceremony in Bremen City Hall. (PRNewsfoto/Borgward Group AG) Borgward will expand its market presence by entering the markets of Middle Eastern countries. The associated agreements were signed in Bremen City Hall by representatives of the countries (pictured: the Iranian representative Khali Hassanabadi, left) as well as by the CEO of Borgward Group AG, Ulrich Walker (right). (PRNewsfoto/Borgward Group AG) Borgward will expand its market presence by entering the markets of Middle Eastern countries. The associated agreements were signed in Bremen City Hall by representatives of the countries UAE, Bahrain, Kuwait, Qatar, and Iran as well as by the CEO of Borgward Group AG, Ulrich Walker. The city of Bremen has played a major role in the automaker's history, because the company founder, Carl F.W. Borgward, manufactured more than one million vehicles here until 1961. (PRNewsfoto/Borgward Group AG)

     (Photo: http://mma.prnewswire.com/media/531109/Borgward_Agreement.jpg )

     (Photo: http://mma.prnewswire.com/media/531111/Borgward_Signing.jpg )

     (Photo: http://mma.prnewswire.com/media/531110/Borgward_Bremen_City_Hall.jpg )

Según este plan, la empresa se expandirá hacia el oeste desde China antes de entrar en el mercado europeo. Los acuerdos asociados fueron firmados en el Ayuntamiento de Bremen. La ciudad de Bremen ha jugado un papel importante en la historia del fabricante de automóviles, ya que el fundador de la compañía, Carl F.W. Borgward, fabricó más de 1 millón de vehículos aquí hasta 1961.

Durante la ceremonia festiva, Ulrich Walker, consejero delegado de Borgward Group AG, declaró: "Como se anunció, impulsaremos el crecimiento adicional y abriremos nuevos mercados. Entre ellos están los países de Oriente Medio, que, según nuestros estudios, se desarrollarán favorablemente en los próximos años. En esta región, esperamos especialmente fuerte impulso de Irán."

La gran afinidad de los clientes árabes por vehículos SUV y de tracción en todas las ruedas fue una de las razones principales por las que Borgward ha decidido lanzar las ventas en los países de la región. "Nuestra gama de productos actual, que consiste en los modelos de tracción en todas las ruedas Borgward BX5 y Borgward BX7 y la constante expansión de nuestra línea de modelos SUV prometen un exitoso lanzamiento al mercado y desarrollo de negocio sostenible positivo en esta región," dijo Tom Anliker, vicepresidente de marketing y ventas en Borgward Group AG.

El Borgward BX5 y el BX7 fueron diseñados por un equipo de desarrollo internacional para ser vehículos del mundo, que los hace ideales para todo clima y condiciones de uso en todo el mundo. Los ingenieros adaptaron todos los sistemas de control climático para los motores y los interiores del vehículo para que fueran adecuados para los países de la región, que generalmente cuentan con climas desérticos y, en algunos casos, caminos sin pavimentar en zonas rurales. La protección de la parte de abajo y chasis fueron modificados para optimizar sus capacidades de mala carretera.

Marco Dalan
Responsable de comunicación global
[email protected]
+49-711365101041

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