BOROUX Launches Proactive™ Fluoride Filter--A High-Performance, Alumina-Free Alternative for Berkey Water Filter Systems
Patent-pending upflow design removes up to 99.9% of fluoride using safe, advanced filtration technology
PUEBLO, Colo., June 24, 2025 /PRNewswire/ -- BOROUX, a leader in water filtration innovation, proudly announces the release of its latest breakthrough: the BOROUX Proactive™ Fluoride Filter—a 100% alumina-free, high-performance filter that removes up to 99.9% of fluoride from drinking water.
The new filters are compatible with the BOROUX Legacy™, Legacy Compact Systems, and BOROUX Foundation™ Black Filters, as well as Black Berkey filters and Berkey water filter systems. The new filters offer a safer, more effective alternative to traditional fluoride reduction elements, without the use of activated alumina, which has raised consumer concern due to potential aluminum leaching.
"We really wanted to come out with something that was activated-alumina free and be 100% safe materials to be a 100% safe product," said Parker Emerson, Co-Founder and CEO of BOROUX.
Engineered with a patent-pending upflow design and dual-layer nano-carbon filtration, the filter maximizes contact time and enhances efficiency, providing superior filtration while also extending filter life by up to 20%. Each stainless steel filter pair lasts up to 1,000 gallons, making it a powerful and cost-effective addition to any gravity-fed system.
Key Features of the BOROUX Proactive Fluoride Filter:
- Removes up to 99.9% of fluoride
- 100% aluminum-free (no activated alumina, compared to Berkey Fluoride Filters)
- Patent-pending upflow design increases contact time and performance, extends filter life
- Dual-layer nano-carbon filtration targets fluoride and other contaminants
- Filters up to 1,000 gallons per pair, typically lasting 6–12 months, depending on usage and water quality.
- Compatible with BOROUX Foundation and Black Berkey Filters in both BOROUX and Berkey water filter systems
This launch reinforces BOROUX's mission to create high-integrity, data-backed solutions that prioritize consumer health and transparency. Removing fluoride from drinking water is important to many health-conscious consumers due to growing concerns about its potential impact on brain development, thyroid function, and long-term toxicity, especially when consumed in excess over time. With fluoride reduction being a top priority for many families, the Proactive Filter offers peace of mind without compromising performance.
To best serve customers and optimize their hydration experience, BOROUX launched a filter subscription service that offers 10% off the new Proactive Fluoride Filters, making filter replacement seamless and affordable. Depending on their unique water source, customers will be able to select their ideal cadence to receive a new set of fluoride filters.
The BOROUX Proactive Fluoride Filter Kit includes two filters and two stainless steel shells for $139. Replacement filters without the shells cost $119. For more details on the BOROUX Proactive Fluoride Filters, subscription services, Black Berkey compatible replacement elements, or more, please visit BOROUX's official website or contact Rebecca Reinbold at 310-383-1051 or [email protected].
About BOROUX
BOROUX is a premier wellness brand dedicated to improving health through high-quality water filtration systems. BOROUX products are designed to provide high-quality, great-tasting water while promoting overall wellness. With a commitment to accessibility, transparency, sustainability, and innovation, BOROUX strives to be a leader in the health and water industries.
SOURCE BOROUX
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