Borqs' Android+ Powers the Recently Launched Micromax Canvas 4

CUPERTINO, Calif., Aug. 5, 2013 /PRNewswire/ -- Borqs International Holding Corp, a leading global end-to-end Android and cloud software solutions provider, recently announced their cooperation with Micromax in the development of the company's new flagship product, the Canvas 4. Borqs has integrated their Android+ features to enhance the Canvas 4's powerful multitasking functionality and media applications, resulting in a radical and next-generation user experience. The Canvas 4 is a testament to the successful strategic partnership between Borqs and Micromax in a series of collaborations and clever innovations between the two companies.

If there is one word that best summarizes the Canvas 4's software experience, it's sure to be "multitasking." Gone are the days when users were stuck viewing one application at a time, with all other apps relegated to running invisibly in the background. For the Canvas 4, Borqs provides a revolutionary application pinning feature which enables users to physically attach, or "pin" an application onto their screens while simultaneously using another application. Users can pin any application to their screen and presto: instant and seamless multitasking between different applications is achieved. This "pinning" feature is not limited to video or text apps; users can pin whatever apps they would like and can even watch two videos at the same time. With the Canvas 4, Borqs brings a whole new meaning to multitasking on Android.

Another innovative feature of Canvas 4, courtesy of Borqs, is "Music Hub," allowing users to easily access and manage all of their music from one central location. Music Hub also provides users access to Micromax's online collection of over 500,000 songs via "Online Music Hub." With an inbuilt memory of 16GB NAND flash expandable up to 32GB, users have all the space they need to download music to their hearts' content. It also features a generously-sized and incredibly crisp 5-inch HD IPS touchscreen display.

"Following the successful launch of the Canvas 4, our partnership with Micromax has finally come into full bloom. Borqs has provided advanced Android technology and apps to help enhance the overall multitasking and entertainment functionality of the Canvas 4," said Hareesh Ramanna, VP of Engineering at Borqs. "But the Canvas 4 is just the beginning. Borqs sees great potential in our partnership with Micromax, and we are exploring further opportunities to extend the Android+ experience to cover the entire Micromax smart device portfolio."

"With the launch of the Canvas 4, we are yet again raising the bar for affordable innovation," said Mr. Rahul Sharma, Co Founder, Micromax. "Powered by Borqs' leading Android solutions, we believe consumers can expect much more from Canvas 4 and other Micromax devices in the future. We understand that Micromax consumers expect something new every time, and we would continue to build on our promise to pleasantly surprise people with innovations that directly address their needs."

The Canvas 4 has successfully been released to the market, and this collaboration between Borqs and Micromax has resulted in a unique branded experience for Micromax's flagship device. As always, Borqs will provide its partners and customers with extraordinary Android technologies and solutions that are engineered to exceed expectations.

More info of Canvas 4, please visit: www.micromaxinfo.com or http://www.canvas-4.com/

About Micromax

Micromax started as an IT software company in the year 2000 working on embedded platforms. In 2008, it entered mobile handset business and by 2010 it became one of the largest Indian domestic mobile handsets company by offering unique affordable innovations. The company has a 24% market share in the smartphone segment in India as per the CMR report for April 2013. The brand's product portfolio embraces more than 60 models today, ranging from feature rich, dual-SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones etc. Micromax has presence in more than 560 districts through 125,000 retail outlets in India. The company has sales presence spread across Bangladesh, Sri Lanka and Nepal.

About Borqs

Borqs International Holding Corp, established in September 2007, is a technology company dedicated to providing customizable, integrated Android software platform solutions and end-to-end service platform solutions for mobile operators, terminal OEMs, and chip manufacturers worldwide. Headquartered in Beijing, Borqs also has offices and research and development facilities in Cupertino, Bangalore, Wuhan and Shenzhen. Primary investors in Borqs are Keytone Ventures, GSR Ventures, Tsinghua Venture Capital, Norwest Venture Partners, SK Telecom Ventures and Intel Capital Corporation. Borqs is now an active member of Google/OHA (the Open Handset Alliance), the TD Industry Alliance and Linux Foundation.

Supported by leading venture capital and world-class strategic partners, Borqs meets the demands of its global customer base with platforms and services made possible by Borqs¡¯ technological innovation, leading-edge product development, and complete customer service system. With the big leap of business performance and enhanced brand influence, Borqs was awarded in succession by "Deloitte Technology Fast 500 Asia Pacific" in 2011 and 2012, and was ranked 7th in China, while 20th in Asia Pacific for the latest annual.

SOURCE Borqs International Holding Corp