COLOGNE, Germany, March 23, 2011 /PRNewswire/ -- Bosch Power Tools has selected Social Insight Connect from Globalpark for new ways to interact with and maximize value from their Facebook fans. Specifically, they will add a private community to their Facebook page focused on professional-grade power tools ( http://www.facebook.com/bosch.profi.elektrowerkzeuge) to allow fans to provide feedback and test-drive products before they are launched on the market.
For Bosch Power Tools, it is important to understand who the individual fans are. "So far, we haven't known exactly who our fans are, and have not been able to clearly define how the Facebook channel impacts each level within the brand funnel," says Christoph Buehlen, Senior Direct Marketing Manager at Bosch Power Tools. "We need to know more: whether a fan is a customer or a prospect, and how likely it is that they would recommend Bosch to others. We are using Globalpark's Social Insight Connect to cast light into the darkness, so that we can create more meaningful interactions."
The largest international supplier of power tools and accessories will also leverage the Facebook channel to amplify the voice of the customer. "It helps us live up to our slogan - 'by professionals for professionals' - and communicate on an equal footing with professional power tool users," says Buehlen. "With Globalpark, we are developing a structured way to collaborate with fans and integrate their ideas."
The Bosch implementation represents an early adoption of the Social Insight Connect application that was launched in January by feedback management technology leader Globalpark. "We are always happy to see clients leverage technology to achieve their business goals. Facebook and other social networking sites have become the new homes of consumers. As such, it is important to know who's who and offer appropriate interactions here as across all touchpoints," says Lorenz Graef, CEO of Globalpark. For further information about Social Insight Connect, visit: http://info.globalpark.com/social-insight-connect
Globalpark provides panel community and survey software that enables organizations to manage what matters across the enterprise. By capturing feedback and tracking behaviour of customers, employees and partners, they gain insights that drive better business decisions. By identifying and empowering influential advocates, they build reputation and extend reach.
Founded in 1999, Globalpark software is German-engineered and globally-tested by leading brands and top market research institutes, including: Continental, Daimler, General Mills, GfK, IDG, Nintendo, Sony, TNS and Warner Music. Globalpark is staffed by renowned research pioneers, with offices across the US, UK, Germany and Austria. For further information, please visit http://www.globalpark.com