Boston Interactive to Present Kentico and Charles River Labs Case Study at Gilbane Conference 2013

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Nov 25, 2013, 05:20 ET

NASHUA, N.H., Nov. 25, 2013 /PRNewswire/ -- Kentico Software, the web content and Customer Experience Management provider, announced today that its CMS solution will be featured in digital marketing agency Boston Interactive's presentation of its Charles River Laboratories case study at the Gilbane Conference 2013.

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Charles River Laboratories provides products and services essential to the acceleration of research and drug development efforts. The global company partnered with Boston Interactive to help launch their new website as part of a complete refresh of their web marketing strategy.

"We created the new Charles River Labs website to strategically align their business goals with the needs of their users," said Jim Brockman, Senior Interactive Producer at Boston Interactive. "With the unrivaled flexibility and power of Kentico's CMS solution, we were able to create a unified web presence that engages visitors while providing the company with a key marketing tool for greater sales growth."

With Kentico selected for its e-commerce functionality, mobile website support, blog management, full-text site search, and security and membership authentication, the site utilizes responsive web design for optimal performance across all devices. Employing a user-centric content strategy that provides users with multiple and predictive paths for finding information, Boston Interactive were able to drive the following immediate results:

5% increase in website visits
20% increase in page views
10% increase in average visit duration
16% increase in number of average pages per visit
11% decrease in bounce rate

Boston Interactive's presentation will take place on December 4, 2013 at 11:40 a.m. as part of the Gilbane Conference's Product Lab / Case Study track.

About Boston Interactive

Boston Interactive is a digital marketing agency that combines custom strategy and emerging technology to deliver effective user experiences through web, mobile, and social channels. Since 1999 we have partnered with over 400 clients across all industries to help their organizations achieve online success. Through our user-centric process and focus on outcomes, we're here to provide your company with a digital presence that not only looks good, but achieves your business goals. More information about Boston Interactive can be found at www.bostoninteractive.com.

About Kentico CMS

Kentico CMS is an enterprise Web Content Management System and Customer Experience Management solution that provides a complete set of features for building websites, intranets, community sites, and e-commerce solutions on the Microsoft ASP.NET platform, on-premise or in the Cloud. It supports mobile websites, SEO, document management, online marketing tools, multilingual websites, and multisite management, and comes out of the box with 70 ready-to-use modules, 400 configurable web parts, and source code available by request.

About Kentico Software

Kentico provides an affordable, award-winning integrated marketing solution that's easy to use but also highly customizable for powerful real-time customer-centric marketing across multiple channels, on-premise or in the Cloud. Founded in 2004, Kentico is headquartered in the Czech Republic with offices in the US, UK, and Australia. A Microsoft Gold Certified Partner with 1,100 digital agency partners, Kentico powers more than 18,000 websites in 90 countries. Customers include Bacardi; Great British Chefs; Gibson; Mazda; Microsoft; Mighty River Power; Run and Become; Sony; Vodafone.