GOLDEN, Colo., June 5, 2017 /PRNewswire/ -- Delicious, healthy food plays a leading role in almost every summer activity, and today, Boston Market®, the rotisserie cooking and contemporary home style meal expert, invites its guests to gather 'round the table – whether kitchen, picnic or restaurant – now through August 13 to enjoy a new, flavorful and crisp summer sensation – Oven-Crisp Chicken Strips.
Perfect for lunch or dinner this summer season, the new Boston Market Oven-Crisp Chicken Strips are hand-breaded, all-white, all-breast meat chicken strips that are baked – not fried – for a healthier, crispier crunch. Oven-Crisp Chicken Strips can be purchased individually with choice of dipping sauce (starting at $3.49 for three strips*) or as part of a four-piece Individual Meal with two sides and cornbread (for $7.99*), salad, sandwich, bowl, wrap or kid's meal.
"With nearly half of Americans preferring baked over fried foods, we're excited to introduce Oven-Crisp Chicken Strips as a new way for guests to enjoy the better-for-you crunch they crave," stated Boston Market CEO, George Michel, also known as "The Big Chicken." "Last year Oven Crisp Chicken was an instant hit among our guests and we're eager to hear what they think of our new Oven-Crisp Chicken Strip varieties!"
According to a survey** conducted by Boston Market, 71 percent of parents say that chicken is a favorite food among their children during the summer, more than cookies (56 percent) and even cake or pie (45 percent). But, children aren't alone on that front; a quarter of all U.S. adults say that if they were ever stranded on a desert island, they would most crave chicken. In fact, 83 percent of adults say they experience food cravings in a typical week, and 72 percent say they will seek out something crispy to satisfy those cravings.
Answering that 'crispy call' this summer, Boston Market is rolling out a "No Fry Friday" program this month where guests can enjoy different deals on Oven-Crisp Chicken Strips each Friday from June 9 – June 30. The "No Fry Friday" (#NoFryFriday) offers include:
- Friday, June 9: Two free Oven-Crisp Chicken Strips with any Individual Meal purchase
- Friday, June 16: One free fountain beverage with an Oven-Crisp Chicken Strip Individual Meal purchase
- Friday, June 23: One free kid's Oven-Crisp Chicken Strip meal with any Individual Meal purchase
- Friday, June 30: Oven-Crisp Chicken Strip sandwich or wrap for $5.00
For additional information on Boston Market, limited time only Oven-Crisp Chicken Strips, or to find a location near you, visit BostonMarket.com or follow us @BostonMarket.
*Price and participation vary
The nationwide online survey was conducted in May 2017 among 1,006 adults aged 18+ from ROI Rocket's independent online panel of American consumers.
About Boston Market
Boston Market Corporation, headquartered in Golden, Colorado, has given time back to busy families and individuals for 30 years with quality, home style meals at a convenient value in more than 450 U.S. locations. The expert in rotisserie cooking, Boston Market prepares its fresh chicken and all natural turkey in signature rotisserie ovens and features an extensive selection of home style sides and made-from-scratch cornbread. As one of the country's largest providers of catering services, Boston Market offers convenient, same-day orders and delivery for corporate and personal events of all sizes. In January 2017, Boston Market officially launched its "Quality Guarantee," which acts as a continued commitment to all guests that Boston Market will serve all-natural and fresh, never frozen, gluten-free, whole chicken with no added hormones, steroids, antibiotics or MSG. For more information, visit the company's website at www.bostonmarket.com. For the latest news and deals, follow @bostonmarket on Twitter or join us on Facebook.
Seth Grugle, ICR
SOURCE Boston Market