WASHINGTON, April 4, 2019 /PRNewswire/ -- Strategic communications veteran and co-founder of The Glover Park Group (GPG) Arik Ben-Zvi today announced the launch of Breakwater Strategy, a new boutique strategic consultancy. The new company will be part of WPP.
"When the founders of GPG invited me to be part of establishing the firm in 2001, we were just five individuals with a desire to try new approaches to strategic communications and government affairs. Eighteen years later, that vision has more than proven itself as we've grown to the powerhouse GPG is today. It has been an extraordinary privilege to be part of that journey and I am forever grateful for the opportunity. Now, I am thrilled to return to my boutique firm roots, with the goal of once again experimenting with new ways to be a trusted strategic advisor to companies navigating today's ever more chaotic and complex operating environment."
Breakwater Strategy seeks to serve clients looking for world-class strategic counsel and campaign services, including crisis management, corporate reputation building, executive positioning and thought leadership, and public advocacy.
Breakwater Strategy launches at a time when strategic advisory services rooted in political savvy, global perspective and business acumen are in growing demand. Rising pressure on corporate decision makers fueled by political polarization, geopolitical tensions and fast-changing communications technology is putting a premium on experienced advisors who can help steer organizations through crises and other threats to corporate reputation.
Breakwater Strategy launches with offices in Washington, DC and New York City. The New York office will be led by Senior Vice President Max Gleischman. Like Ben-Zvi, Gleischman is a veteran of GPG, prior to which he served as Communications Director to Ambassador Samantha Power during her tenure as U.S. Ambassador to the United Nations.
Commenting on the launch of Breakwater Strategy, GPG co-founder Carter Eskew said, "Arik is one of the industry's most-skilled client advisers and strategic thinkers, a valued colleague and an integral part of GPG's remarkable story. We have been deeply privileged to work and grow our business with him and look forward to Breakwater Strategy's great success."
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