Bowlmor AMF Selects MWW As Public Relations Agency Of Record

Largest Operator of Bowling Centers in the World Taps MWW's Consumer Marketing Practice

May 22, 2014, 12:30 ET from MWW

NEW YORK, May 22, 2014 /PRNewswire/ -- MWW (, one of the top-five global independent public relations firms, today announced that Bowlmor AMF ( has selected MWW as public relations agency of record. In July 2013, Bowlmor merged with industry leading AMF Bowling Worldwide, creating the largest operator of bowling centers in the world with more than 7,500 employees and 270 bowling centers.

"Bowlmor AMF is led by an incredible management team that has literally helped to drive the resurgence of bowling as a fun social activity. Now as the largest operator of bowling alleys, the company is poised to stand at the forefront of yet another chapter of growth for bowling," said Tara Naughton, executive vice president and East Coast consumer practice lead at MWW.

As AOR, MWW will help guide communications strategy for the company and its portfolio of brands which include Bowlmor, AMF and Bowlero. Additionally, this Spring MWW will help amplify a national marketing campaign that will shine attention on bowling as America's Saturday night activity.

"MWW is a great partner for Bowlmor AMF and brings an impressive range of consumer brand marketing expertise that spans food and beverage, hospitality and sports and games," said Tom Shannon, chairman, CEO and president of Bowlmor AMF. "The agency also brings an extremely deep understanding of consumer media, brand activation, and they share our passion for bowling."

For more than six years, MWW has served as a strategic partner to the bowling industry as long time agency of record for the Bowling Proprietors' of America and Strike Ten Entertainment. Additionally, the firm serves as a counselor to the United States Bowling Congress.

MWW's consumer lifestyle marketing team includes integrated marketing and media relations specialists in the lifestyle and hospitality categories with deep relationships with traditional and social media influencers. The firm's consumer lifestyle marketing practice includes clients spanning food and restaurant, hospitality, health and fitness and sports and games categories.

About Bowlmor AMF
Bowlmor AMF is the largest operator of bowling centers in the world, with 264 domestic locations and 8 locations in Mexico that specialize in corporate and special events, as well as league and walk-in retail bowling. The company was created in 2013 following the merger of Bowlmor, an upscale bowling and entertainment company, and AMF Bowling Worldwide, which was at the time the world's largest owner and operator of bowling centers.

About MWW
MWW is one of the nation's top mid-sized public relations firms and one of the five largest independent agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare, LGBT marketing and visual branding.

MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2013 "PR Agency of the Year," by the International Business Awards, 2013 "Midsize Agency of the Year" by the Bulldog Stars of PR Awards as well as 2014 "Best Places to Work in New Jersey" by NJBiz and 2013 "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit Connect with MWW on FacebookTwitterLinkedInPinterestGoogle Plus and Instagram.