Bowlmor AMF Throws Largest Saturday Night Bowling Party in History and Sets New GUINNESS WORLD RECORDS® Title

NEW YORK, July 3, 2014 /PRNewswire/ -- Move over movie theaters and dance clubs, bowling has officially reclaimed its stake as America's favorite Saturday night activity. On Saturday, June 21^st, 2014, Bowlmor AMF, the largest operator of bowling alleys in the world, threw the largest bowling party in American history.  Party go-ers from across 262 AMF, Bowlmor and Bowlero locations teamed up to help Bowlmor AMF earn a GUINNESS WORLD RECORDS® title for 'The Most People Bowling Simultaneously in Multiple Venues' and enjoyed a night of free bowling and fun with their friends and family.

"Our 'Bowling Night in America' World Record is a striking credit to what we already knew – that bowling is back as the nation's favorite Saturday night activity," said Tom Shannon, chief executive officer, president and chairman of Bowlmor AMF. "We're thrilled to be leading the resurgence of bowling and we pride ourselves on creating unique, high-energy venues that are true destinations."

The record-breaking event was part of Bowlmor AMF'S new national advertising initiative, 'Bowling Makes Saturday Night More Fun.' In recent years, a young, hip audience has flocked to bowling alleys on weekends unlike any time since the 1970s. The recent industry-leading merger of the upscale, trendy Bowlmor Lanes with the always classic AMF, ensures that America's largest participatory sport will continue to attract millennials and beyond.

"We are proud to help commemorate this spirited and unified moment, shared across America, and commend Bowlmor AMF on its new GUINNESS WORLD RECORDS® title," said Philip Robertson, GUINNESS WORLD RECORDS® spokesperson.

For more information on Bowlmor AMF or to locate the nearest location, please visit www.bowlmor.com or www.AMF.com.

ABOUT BOWLMOR AMF

Bowlmor AMF is the largest operator of bowling alleys in the world, with 262 domestic locations and 8 locations in Mexico that specialize in corporate and special events, as well as league and walk-in retail bowling. The company was created in 2013 following the merger of Bowlmor, an upscale bowling and entertainment company, and AMF Bowling Worldwide, which was at the time the world's largest owner and operator of bowling alleys.

SOURCE Bowlmor AMF