Boxing Aficionado and Tech CEO Dan Herbatschek Believes Boxing's Move to Netflix Signals a Historic Shift Away from the Pay-Per-View Model

The New York-based tech entrepreneur and boxing advocate Dan Herbatschek weighs in on the seismic shift happening now in boxing.

NEW YORK, Aug. 25, 2025 /PRNewswire/ -- New York-based tech entrepreneur and boxing aficionado Dan Herbatschek observes that the world of professional boxing is undergoing a dramatic transformation. Major fights are moving from the traditional Pay-Per-View (PPV) model to streaming platforms, led by Netflix. The founder of the tech company Ramsey Theory Group thinks that this evolution marks one of the most significant shifts in the sport's business model in decades, reshaping how fans watch and how revenue is generated.

"This is a watershed moment for boxing and perhaps the entire sports media landscape," said Dan Herbatschek, CEO of Ramsey Theory Group. "By moving marquee fights onto Netflix, the industry is dismantling the high-cost PPV structure and introducing a more scalable, audience-friendly model. The fights are now available to millions of Netflix subscribers at no extra cost – and this should draw younger people in and massive audiences like boxing's heyday decades ago."

For decades, PPV has been the cornerstone of big-ticket boxing events, with fans often paying $80 - $100 per bout. However, Netflix's entry into the live sports arena offers a new model - integrating boxing into its subscription-based service. Instead of placing financial barriers around the most anticipated matches, the streaming giant is making high-profile fights more accessible to its 270+ million global subscribers.

The shift comes at a time when traditional cable subscriptions are declining and consumer demand for flexibility is driving sports properties to streaming platforms. Netflix's venture into boxing follows its success with live sports documentaries and limited live events, positioning it as a powerful competitor to legacy broadcasters and PPV distributors.

Key implications of boxing's move to streaming include:

• Expanded Reach: Millions of casual fans who may have skipped costly PPV events now gain access as part of their subscription.
  
  
• Revenue Innovation: Instead of one-time PPV sales, revenue is driven by subscriber growth, advertising integration, and global distribution.
  
  
• Disruption of Tradition: Established promoters and networks face a reshaped ecosystem, potentially redefining fighter payouts, sponsorship models, and fan engagement.

While some traditionalists question whether this model can sustain the mega-fight purses boxing has become known for, industry experts argue that the vast subscriber base and international reach of Netflix could create even larger opportunities for fighters, promoters, and sponsors alike.

"The PPV system relied on scarcity and exclusivity," added Herbatschek. "Netflix is turning that upside down - making boxing mainstream again, and accessible to a massive younger audience overnight – it's thrilling."

About Dan Herbatschek
Dan Herbatschek is an applied mathematician and New York-based tech entrepreneur. His work sits at the intersection of quantitative thinking and real-world strategy, with a career spanning software, analytics, and innovation leadership. A devoted boxing enthusiast, Herbatschek applies data-driven insight and tactical analysis to the sport he loves. He frequently shares his passion for boxing outside the ring by dedicating his time and energy to a series of charity events and youth programs that are changing lives across his community. Local organization leaders have praised Herbatschek for his dedication, calling his efforts "a knockout for the community."

SOURCE Ramsey Theory Group