Bpm'online Was Named as the Only Challenger in 2018 Gartner Magic Quadrant for CRM Lead Management

BOSTON, Sept. 26, 2018 /PRNewswire/ -- Bpm'online, a global business software company leading in the space of business process automation and CRM, is excited to announce that it has been named a Challenger in Gartner's 2018 Magic Quadrant for CRM Lead Management (1).

According to Gartner, "The market for CRM lead management applications grew by 14% in 2017. Users are demanding more emphasis on an enhanced lead classification and scoring process."

Bpm'online offers organization a sophisticated lead management solution with multichannel lead acquisition capabilities, lead augmentation, scoring and qualification, lead process management, and lead nurturing, among other features.

Bpm'online believes its recognition in the Gartner's 2018 Magic Quadrant for CRM Lead Management as the only Challenger is a result of its hard work aspiring to deliver the maximum value to its customers by equipping them with the most effective tools to accelerate marketing processes. This is the third year in a row that bpm'online has been included in the Gartner's Magic Quadrant for CRM Lead Management.

"We are delighted to be recognized by independent industry analysts as the only Challenger in the 2018 Gartner Magic Quadrant for CRM Lead Management," said Katherine Kostereva, CEO and Managing Partner at bpm'online. "Bpm'online is proud to be a vendor that delivers best-in-class software for automating complex lead management processes. We continue focusing our efforts on enhancing solutions and strategies aimed at helping companies accelerate. And we are thrilled to receive the recognition that we believe reaffirms these efforts."

Bpm'online marketing is a multichannel marketing platform designed to orchestrate customer journeys and accelerate lead-to-revenue. The platform features out-of-the-box capabilities and best practice processes that help build highly effective marketing operations and allow for gaining demand generation excellence.

In addition to a powerful marketing product, users can also leverage bpm'online's award-winning sales and service offerings – all on a single platform.

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1. Gartner, Magic Quadrant for CRM Lead Management, Ilona Hansen, Jason Daigler, Julian Poulter, Noah Elkin, 12 September 2018

Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About bpm'online
Bpm'online is a global business software company leading in the space of business process automation and CRM. The company has been highly recognized as a market leader by key industry analysts. Its intelligent platform accelerates sales, marketing, service and operations for thousands of customers and hundreds of partners worldwide. The mission of bpm'online is to help companies ACCELERATE!
For more information, please visit: www.bpmonline.com

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Gregory Rosa
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SOURCE bpm'online

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