Braavo Capital Commits Over $60MM to UA Cohort Financing Facilities

NEW YORK, Oct. 21, 2026 /PRNewswire/ -- Braavo Capital, the leading non-dilutive financing platform for mobile apps and games, has committed more than $60 million to UA cohort financing facilities this year, building on over a decade of underwriting experience in the category.

Committed UA capacity

Braavo's UA Cohort Financing facilities provide committed capital for monthly user acquisition spend. Companies draw as they spend, and Braavo is repaid from the revenue each cohort generates. Each advance is scoped to its own cohort rather than to company revenue or the balance sheet.

"The mechanics of cohort financing aren't complicated. The harder part is understanding how a company can scale user acquisition, how its ROAS curves will evolve over time, and how much flexibility you can responsibly build into a facility," said Mark Loranger, CEO of Braavo Capital. "Our experience lets us structure around a customer's actual economics rather than starting with a predetermined template."

Customer validation

Recent UA financing commitments include $15 million for the leading children's tutoring app Buddy.ai, and $15 million for AI skincare app Lovi.

Buddy.ai has worked with Braavo since 2019 and completed six previous user acquisition financing transactions.

"Even when we considered alternatives for a larger cohort financing facility, Braavo still came out on top," said Ivan Crewkov, CEO of Buddy.ai. "Seven years in, I know how they work and even what to expect if something doesn't go to plan."

"A committed facility means we can scale user acquisition without tying up equity to do it," Crewkov added. "We know the terms, we know how the cohorts have to perform, and we can plan a year of user acquisition instead of a quarter. Equity goes into the product and the team."

Since closing its facility in June, Lovi has already tripled its advertising spend.

"I was really impressed with Braavo's analytical capabilities, the depth of their understanding of the subscription business, and how quickly they developed financing terms tailored to our specific needs," said Alexey Shagraev, CEO of Lovi. "Their integration layer and experience meant they could move quickly as soon as they received our data. It was smooth sailing, and that gave me confidence that we were working with a partner who really understood our business."

About Braavo Capital

Braavo Capital is a non-dilutive financing platform for mobile app companies, founded in New York City in 2015. Braavo has tracked more than $5 billion in app earnings across 10,000 apps and more than $1.5 billion in user acquisition spend.

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SOURCE Braavo Capital Inc.