BRACH'S® Will Hide Your Easter Eggs with Its First-Ever Egg Hunt Hiding Service

America's #1 Easter Jelly Bean Brand¹ is Making Moments Sweeter by Introducing "BRACH'S Egg Hunt Hiders" So Families Can Hop into Spring Together

CHICAGO, March 27, 2025 /PRNewswire/ -- Hop to it! Looking for an unforgettable Easter egg hunt this year? Let BRACH'S^® do the egg hiding for you. Introducing BRACH'S Egg Hunt Hiders, the brand's first official egg hunt hiding service, that gives everybunny – both kids AND parents – the chance to enjoy the search together. This takes the planning and prepping off families' plates so they can focus on making sweet memories.

Just in time for Easter, BRACH'S will hide dozens of eggs pre-filled with iconic BRACH'S Jelly Beans and other seasonal goodies in your yard, in partnership with Card My Yard. The first-of-its-kind offering is perfect for the more than half (57%) of American adults² who wish they could search for Easter eggs alongside their family, but often don't because they hide the eggs themselves and know where they're hidden (45%). Egg hunts can get competitive, too, with Americans split between those who prefer a fair and square egg hunt (45%) and those who would trick a family/group member to gain an advantage in an egg hunt (42%).

BRACH'S Egg Hunt Hiders is debuting in the top 10 markets³ where the most jelly beans are sold: Baltimore/Washington, D.C., Boston, Chicago, Detroit, Los Angeles, New England, New York City, Philadelphia, Phoenix/Tucson, and South Carolina.

Beginning Thursday, April 3 at 7 p.m. ET, residents in these top 10 jelly bean-loving markets can hop to BrachsEggHunt.com for a chance⁴ to reserve an Easter egg hiding service, while supplies last. All egg hiding services come with a festive Easter yard sign, and one 'eggs-tra' lucky household in each market will discover a hidden golden egg, redeemable for a year's supply of BRACH'S Jelly Beans.

"Spring celebrations are only complete with BRACH'S Jelly Beans and Easter egg hunts, so it felt natural for us to combine these traditions and make it easier for families to enjoy them together," said Kelly Peyser, Director of BRACH'S and Seasonal Marketing at Ferrara Candy Company. "Our hope is that the first-ever BRACH'S Egg Hunt Hiders service will give families a chance to have a hoppy day of family fun and sweet celebration."

BRACH'S is spilling more beans on its recent survey², sharing insights on how Americans celebrate the Easter season:

• Sweet Traditions: Majority say their favorite Easter traditions are spending time with friends and family (75%), Easter egg hunts (65%) and having an Easter brunch or dinner (55%).
• Seasonal Planning: The top challenges around Easter include finding time to prepare (40%), budgeting (36%), deciding what to put in Easter baskets/eggs (32%), finding time to relax (32%) and hiding eggs for an egg hunt (31%).
• Jelly Bean Love: Nearly half (46%) say jelly beans are their favorite seasonal treat, loved most for the variety of flavors (59%).
• Finders Keepers: When it comes to finding eggs in egg hunts, most say their own children (33%) are best at it, followed by another child (16%) or themselves (16%).

Throughout the spring season, fans can purchase BRACH'S Jelly Beans and other spring treats at select retailers nationwide. Great for snacking, baking, decorating, gifting, filling eggs and building Easter baskets, BRACH'S Jelly Beans are the perfect addition to any spring celebration. Buy online or find the product at a store near you via the product locator.

Show how you share BRACH'S candy with friends, family and loved ones this Easter by posting on social media, tagging @BrachsCandy. For seasonal recipe inspiration, visit Brachs.com. 

About BRACH'S^® Candy
For 120 years, BRACH'S^® Candy has been loved for trusted, quality sugar confections that are known for making moments sweeter. Today, BRACH'S is America's Easter jelly bean leader and the #1 seasonal sugar candy brand⁵. The portfolio leads with iconic product forms, including Conversation Hearts, Easter Jelly Beans, Candy Corn and Candy Canes. Each of BRACH'S product offerings come in a variety of shapes, textures, and flavors made for all seasonal festivities. BRACH'S inspires connection and celebration with its classic candy treats and innovations, perfect for snacking, decorating, baking, gifting, and so much more. To learn more about BRACH'S, visit brachs.com, or follow along on TikTok, Facebook, Instagram, and Pinterest.

About Ferrara^® 
For more than 115 years, Ferrara has created sugar confections that enable moments of sweetness, celebration, and connection for candy lovers of all generations. Today, the company is a leading sugar confectioner in the United States and Brazil, with global sales in more than 40 countries. Ferrara boasts a passionate team of more than 8,400 employees creating and delivering hundreds of products sold under 30+ popular brands like Brach's^®, Jelly Belly^®, NERDS^®, SweeTARTS^®, Laffy Taffy^®, and Trolli^® to more than 67 million U.S. households annually and popular Dori snacking products under brands such as Dori, Gomets, Pettiz, and Yogurte 100 in Brazil. Ferrara's success in industry-leading innovation has been driven by deep consumer insights, strong retailer partnerships, and a dedication to diversity of thought, experience, and people. The company has its global headquarters in Chicago and an operational network of more than 27 locations in North America, Brazil, China, and Thailand that includes manufacturing, distribution, sales, and R&D facilities. Ferrara is a privately held Ferrero-related company. Learn more at www.ferrara.com or www.linkedin.com/company/ferrara-.

About Card My Yard
Founded in 2014 in Austin, Texas, Card My Yard helps neighbors celebrate neighbors with personalized yard greetings for every occasion. With over 550 locations across 46 states, our local franchise owners are deeply committed to serving their communities, spreading joy, and helping others celebrate special moments and milestones. From birthdays and graduations to school events and community celebrations, Card My Yard partners with local owners across the country to deliver joy to front yards everywhere. For more information, visit www.cardmyyard.com.

SOURCE: 

¹ #1 Seasonal Easter Jelly Bean Brand - Circana Market Advantage Total US MULO+C: Easter Season 8 Weeks WE 3.31.24

² Survey conducted by Zappi on behalf of BRACH'S^® in February 2025 with a sample of 2,000 U.S. adults age 18+ who celebrate Easter. The margin of error at this sample size is +/- 2.5% at the 95% confidence level. Use of words "Americans" refers to the 90% of Americans screened into this survey for celebrating Easter (nationally representative sample of n=2,000).

³ U.S. Jelly Bean Sales/Top 10 Markets - IRI Data Ending 3.31.24

⁴ NO PURCHASE NECESSARY. Brach's^® Egg Hunt Hiders Giveaway. Open to legal residents of AZ, CA, CT, IL, MA, MD, MI, NH, NJ, NY, PA, RI, SC, and VA who reside within one (1) of the participating zip codes as defined in the Official Rules and are 18+ or age of majority in state of residence, whichever older, as of Submission. Begins 4/3/25 at 7:00 PM ET and ends 4/10/25 at 11:59 PM ET, or when all Prizes have been awarded, whichever comes first. First 300 eligible participants who visit BrachsEggHunt.com and follow the instructions to complete a Submission form can win an Easter egg hunt hiding service, setup and delivered by participating Card My Yard franchisees on April 19, 2025. First Prizes: three hundred (300) Easter egg hunt hiding services, with up to four (4) or five (5) each eligible First Prize zip code group. Each First Prize to include the delivery and setup of one (1) Easter egg hunt hiding service, Brach's^® branded tote bag, three (3) bags of Brach's^® Jelly Beans (14.5oz and 9oz), one (1) 8oz bag of Brach's^® Springtime Soft Jellies, one (1) 36"x 48" festive Easter yard sign and 30-120 plastic Easter eggs (pending recipient's selected size of egg hunt participants) filled with Brach's^® Jelly Bean Treat Packs and Brach's^® Stickers and Erasers. ARV: $150 for each First Prize. Odds depend on the time of Submission relative to other Entrants. Only the first three hundred (300) eligible Submissions will receive a First Prize. Grand Prizes: ten (10) Golden Eggs representing the redemption of fifty-two (52) 14.5oz. bags of BRACH'S Classic Jelly Beans. One (1) Grand Prize Winner will be randomly selected from each of the eligible Grand Prize regions. ARV of the Grand Prize: $130. Odds depend on # of eligible Submissions. Visit BrachsEggHunt.com/Rules for list of eligible zip codes, free Submission, eligibility, and Official Rules. Message and data rates may apply. Void where prohibited. Sponsor: Ferrara Candy Co., 404 W Harrison St., #650, Chicago, IL 60607.

⁵ #1 Seasonal Easter Jelly Bean Brand - Circana Market Advantage Total US MULO+C: Easter Season 8 Weeks WE 3.31.24; #1 Candy Corn Brand - CIRCANA SCAN DATA, MULO+C HWN 14 Weeks W/E 11.3.24; #1 Conversation Heart Brand - Circana Market Advantage Total US MULO+C: Valentine's Day Season 8 Weeks WE 2.18.24; #1 Candy Cane Brand - Circana Market Advantage Total US MULO+C: Holiday Season 8 Weeks WE 12.24.23

SOURCE Ferrara