Bragg Brings Its Iconic Apple Cider Vinegar to the Functional Beverage Aisle with New Bragg Tropical Zing Sparkling Beverage
New Sparkling Beverage Combines Real Fruit Juice, Vibrant Tropical Flavors and Delivers
One Full Tablespoon of Bragg® Apple Cider Vinegar In Every Can
SANTA BARBARA, Calif., Oct. 15, 2026 /PRNewswire/ -- Today, Bragg®, the maker of America's leading apple cider vinegar and one of the country's original wellness brands announced the launch of Bragg® Tropical Zing Sparkling Apple Cider Vinegar BeverageTM, a new beverage line that makes getting your daily apple cider vinegar easier and more delicious than ever. Bragg Tropical Zing combines real fruit juices and one tablespoon of Bragg Organic Apple Cider Vinegar in each 12-ounce can, offering a ready-to-drink option for consumers to incorporate into their everyday routines.
Available in four delicious flavors including Strawberry Watermelon, Mango Pineapple, Citrus Ginger and Dragon Fruit Berry, Bragg Tropical Zing draws inspiration from the tropical regions that helped shape the wellness philosophy of founders Paul and Patricia Bragg. Through their travels and teachings, the Braggs embraced many of the native fruits, flavors and wellness traditions found around the world. Bragg Tropical Zing brings that heritage to life for a new generation, offering consumers a more convenient and flavorful way to incorporate apple cider vinegar into their daily routines. Each 12-ounce can contains one tablespoon of Bragg Organic Apple Cider Vinegar, boasts only 40 calories, and has 0g added sugar, real fruit juice, and no stevia or monk fruit sweeteners.
The launch comes as consumers increasingly seek simple, convenient approaches to health and wellness. According to a recent Bragg survey conducted by Talker Research among 1,000 U.S. adults, 57% of Americans say they want a simpler approach to supporting their health, while 47% report feeling overwhelmed by the prospect of taking care of their overall well-being1. Apple cider vinegar remains a trusted wellness staple for many consumers, but nearly 35% or one in three Americans say the taste prevents them from regularly making apple cider vinegar part of their wellness routine2. Bragg Tropical Zing offers a new way to get a tablespoon of its organic apple cider vinegar in a great-tasting new convenient and sparkling beverage.
"We believe that wellness works best when it's simple, enjoyable, and fits into your everyday routine," said Linda Boardman, Chief Executive Officer of Bragg Live Food Products. "As the brand that introduced generations of consumers to apple cider vinegar as a daily wellness ritual, Bragg Tropical Zing is a natural evolution for us. It combines our trusted apple cider vinegar with vibrant, fruit-forward flavors and the uncompromising quality that defines Bragg."
As interest in apple cider vinegar continues to expand across the beverage category, Bragg is uniquely positioned to bring its original authority to consumers seeking convenient wellness beverages. Bragg Tropical Zing offers the benefits of Bragg's trusted Apple Cider Vinegar, simple ingredients and a delicious flavor in one ready-to-drink product. The sparkling beverage is non-GMO Project Verified and stays true to Bragg's longstanding commitment to everyday wellness.
Starting in late October, consumers can purchase Bragg Tropical Zing through leading e-commerce retailers. Suggested retail pricing is $2.49 per 12-ounce can and $8.99 per four-pack.
For more information, visit Bragg.com/TropicalZing or follow Bragg on Facebook(@BraggLiveFoods), Instagram (@Bragg), TikTok (@BraggLiveFoods) and LinkedIn.
About Bragg®
Founded in 1912 by health advocate Paul Bragg, Bragg® Live Food Products is one of the oldest independent natural food companies in the United States. The company is best known for its Apple Cider Vinegar and offers a portfolio that includes beverages, olive oils, nutritional yeast, salad dressings, supplements and other products designed to support healthy living. Bragg® products are available at natural food retailers, grocery stores, mass retailers, online marketplaces and at Bragg.com.
1 Bragg Wellness Survey of 1,000 U.S. adults conducted by Talker Research, August 27-31, 2026
2 Bragg Attitudes & Usage Survey of 2,010 U.S. adults conducted by Big Village Research, February 28-March 6 2025
Media Contact:
Payton Hankins
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SOURCE Bragg Live Foods
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