Brand Conception To Activation At HBA Global Event

NEW YORK, June 11, 2013 /PRNewswire/ -- Strategies and tactics to bring a brand to life or grow to the next level will be thoroughly discussed next week during the HBA Global Conference program.  Taking place June 18-20 at the Javits Center in New York, the HBA Global Expo & Conference is the leading product development event for the cosmetics, fragrance, personal care and skin care industries.

(Photo:  http://photos.prnewswire.com/prnh/20130611/NY29994-a )

(Photo:  http://photos.prnewswire.com/prnh/20130611/NY29994-b )

The Brand Development Track will explore the latest tools and techniques to connect with consumers and will provide fresh insight for entrepreneurial companies getting started as well as established brand that need a fresh take or product repositioning. 

Sessions include:  "The Face of Distribution: Breaking into Mass Retail;" with Marcia Gaynor, Duane Reade/Walgreens; Christina Hennington, Target; Ada Pollo, The Pollo Beauty Group, and Ido Leffler, Yes to Inc. presenting. 

"A brands level of success is directly proportional to its go to market strategy at retail.  At Yes To we were able to grow across multiple retail segments to over 25,000 stores by being obsessed in getting to know our target consumer and create a value proposition and retail strategy to meet her needs," said Mr. Leffler.

"Strategies to Revitalizing your Brand as you Grow;" panellists include Kara Langan, Elizabeth Arden; Kendra Kolb Butler, Dr. Dennis Gross; and Sheri L. Knotting, MSLK Design. 

"After 100 years, one repositions a brand carefully.  I'll be sharing the process we went through to identify how Elizabeth Arden should define itself for the next 100 years, how it's begun to show up in market and what happens next," said Ms. Langan.

Dr. Nicholas Perricone will be part of the panel on "Direct Response Opportunities: What does it take to get into DRTV? Is Innovation Enough?" along with Jamie Kern Lima,  IT Cosmetics, and Jani Friedman, Guthy|Renker.

Other top speakers in this Track with a total of 19 sessions include: Eve Pearl, Eve Pearl Cosmetics;  Jill Scalisi, Scalisi Skincare; JuE Wong, Strivectin; Katia, Beauchamp, Birchbox; Matthew Malin, Malin+Goetz; Michele Probst, Menaji Skincare; Michelle Ryan, Garnier Skincare; Richelieu Dennis, Sundial; Stuart Sklar, blowpro; Tom Wilscam, Hommage; Sean Patrick Harrington, Previse; and Wendy Lewis, beautyinthebag.com

With skin care being a keystone of the beauty and personal care industry, the category continues to grow with new technologies and innovations being introduced every day. The Skin Care Track will provide the latest data and trends and provide insight on new technologies and future growth opportunities.  

Being natural and sustainable is a global market movement greatly impacting the beauty and personal care industry and the Natural & Sustainable Track will examine key advances in this category segment and delve into future developments.  Sessions will also address ethical sourcing, innovative earth-friendly ingredients and materials, as well as "How to Become and Stay a Leader in the Consumer-Driven Trend toward Natural and Sustainable Ingredients," with Horst Rechelbacher, Founder, Aveda Corporation and Intelligent Nutrients as one of the presenters.

For the first time, three educational panels developed by the prestigious FIT Master Program will be part of the Innovations Track in the HBA Global Conference Program.   Expanding on the recently presented 2013 Capstone Research, "Beauty in a Digital World," these sessions will cover Digital Marketing, Digital Analytics, and Digital Commerce.  Other topics include "TrendWatch: Inspiring Innovations;" "What's Next in Fragrance;" "From Private Label to Private Brand;"  "Meet the Beauty Consumer Live!;" and "Innovations in Anti-Aging: The Heart of the Matter and the Path to Success."

The IoPP Packaging Learning Center is a one-day program that will address the impact packaging plays at the retail level as well as in selling on the web and in international markets.  Also, how to successfully engage a contract packager as well as a real-world case study on developing effective packaging in an aggressive timeframe is also part of the educational program.

Complementing the HBA Conference Program is an exhibit floor showcasing a full spectrum of global products and services, including: private label, contract manufacturing, prestige and mass packaging components, delivery systems, raw material and ingredient suppliers along with the Trends Spot Theatre, SPLASH! Pavilion featuring emerging international brands, the International Package Design Awards (IPDA) Showcase, and the Spa Service & Products Pavilion make HBA Global an one-stop destination for education, sourcing and networking.   

For more information on HBA Global Expo & Conference and to register in advance go to http://www.hbaexpo.com or call the registration customer service at 847-996-5847.  Click here for the entire HBA Conference at a Glance schedule and event pricing.

About HBA Global Expo & Conference www.hbaexpo.com produced by UBM Live, is the premier product development source–from concept to market–for the cosmetics, personal care, skin care, fragrance and wellness industries and features a comprehensive educational program and exhibits floor.  HBA visitors comprise the top prestige, mass and emerging beauty and personal care brands worldwide. The next HBA Global Expo & Conference will take place June 18-20, 2013 at the Jacob K. Javits Convention Center in New York.  Connect with the HBA Global communities on Facebook, Linkedin  and Twitter (@hba_events)

About UBM Live UBM Live connects people and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote their brands and expand their markets.  Through premiere brands such as MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show and many others, UBM Live exhibitions, conferences, awards programs, publications, websites and training and certification programs are an integral part of the marketing plans of companies across more than 20 industry sectors.

Contact:  Annie Scully, 908-824-7938, [email protected]

SOURCE HBA Global