Brand Essence Hospitality and The ONE Group Partner to Create Innovative Hospitality Experiences Across America

NEW YORK, May 11, 2011 /PRNewswire/ -- Emerging hospitality group Brand Essence (Villa Pacri, Bagatelle) and industry-leading restaurant and hospitality company, The ONE Group (STK, Asellina) are thrilled to announce their joint venture to extend Bagatelle and other similar concepts across the United States. As colleagues in the revitalization of Manhattan's infamous Meatpacking District, Brand Essence and The ONE Group are excited to bring their individually unique and signature styles together to create a new paradigm within the hospitality industry.

"We [The ONE Group] initially worked with Brand Essence during the development of the original Bagatelle, and we see this enhanced collaboration of two vibrant strong companies as a great opportunity to expand the Bagatelle brand and other similarly-styled operations across America," comments Jonathan Segal, owner of The ONE Group.

Over the past four years, Brand Essence has successfully built an extensive jet setting loyal following that has positioned them to take their brand now to the next level. The ONE group currently operates venues across America with venues in New York, LA, Miami, Las Vegas and Atlanta and serves as an ideal platform for Brand Essence's impending expansion. 

Together the two companies are working to achieve one common goal: to introduce the ultimate luxury dining experience to the masses with Brand Essence's international flare and grassroots following combined with The ONE Group's unrivaled operations formula and established international presence.

"We're extremely excited for the future with numerous new projects in the pipeline. We're always looking to grow and refine our brand. Bagatelle truly became a New York City staple and destination restaurant that we cannot wait to bring to other cities across the world. The ONE Group's national presence and reputation for quality service made this the ultimate alliance in our eyes," comments Brand Essence partner Remi Laba.

Stemming from their mutual vision and commitment to a broad accessibility to their own brands, this collaboration serves to increase both companies' presence in a multitude of markets. In July 2011, the dynamic hospitality duo will unveil Bagatelle LA, the first leg of the Bagatelle brand located in the former Coco De Ville space next to STK Los Angeles. This Bagatelle outpost will mark the first-ever West Coast venue for Brand Essence. By September 2011, New York will be reunited with the beloved Bagatelle NY located at One Little West 12th space, currently The Collective.

In an industry dictated by competition and division, Brand Essence and The ONE Group's revolutionary collaboration stands as personification of the empirical meaning of hospitality: dedication to clientele and future growth of industry.

ABOUT BRAND ESSENCE

Created in 2008 by hospitality entrepreneurs Remi Laba and Aymeric Clemente, Brand Essence Hospitality Group is an emerging hospitality firm located in New York City, specializing in restaurant concepts. Featuring a unique signature style and loyal customer following, Brand Essence strives to create exciting, dynamic and interactive environments with an authentic European flare. In 2010, Brand Essence opened Villa Pacri, a multi-level dining and nightlife destination in the heart of the Meatpacking District, featuring Italian-themed restaurants Villa Pacri and La Gazzetta on its first two floors with a chic subterranean bar/lounge located beneath. Brand Essence will bring its signature style and service to other cosmopolitan destinations in 2011, expanding acclaimed restaurant Bagatelle to Los Angeles, London, Brazil and Dubai and the much-anticipated re-opening and of the Bagatelle flagship in New York City. This year Brand Essence will also introduce an innovative wine bar concept to the Meatpacking District - Vinatta Winehouse. As Brand Essence continues to evolve, Laba and Clemente maintain their dedication to superior service, strategic operations and an unparalleled ambiance for patrons in NYC, LA and around the world.

ABOUT THE ONE GROUP

The ONE Group is an upscale hospitality company that develops, manages and operates a portfolio of luxury restaurants, lounges and bars such as STK, Asellina and Coco de Ville. The company also offers a turn-key food and beverage program for hotels and resorts. Established in 2004, The ONE Group was created to expand the luxury hospitality market and applies over 40 years of experience from its affiliated hospitality company U.K.-based The Modern Group. Since its inception, The ONE Group has opened or has under construction or partnering in more than 23 venues and five hotel and hospitality contracts. The ONE Group continues to grow into major U.S. cities and looks to expand internationally in 2011. For more information visit: www.togrp.com.

Media Contact: Fingerprint Communications
Ariel Moses
(NY) 212-338-9800
[email protected]

SOURCE Brand Essence