NEW YORK, June 8, 2017 /PRNewswire/ -- FULFILL – the NJ organization formerly known as The FoodBank of Monmouth and Ocean Counties – is leading a change in the way hunger is being fought in this country.
They engaged BrandTuitive, an NYC-based branding and marketing agency, to help them reveal the truth of their brand and to understand how to best communicate the impact they are making within their communities and on the food bank industry overall.
The year 2017 marks the 50th anniversary of the world's first food bank. Initially, the concept was simple; individuals and organizations could "deposit" food, and those in need could "withdraw." However, the face of hunger has changed and simply providing food no longer addresses all the issues. To meet these new challenges, Fulfill also offers food stamps and health insurance guidance, a culinary training program and much more.
In addition to a brand rename, BrandTuitive also provided Fulfill with a new logo and modernized its brand look to better reflect their industry-changing work. A new tagline, Hunger Won't Win Here, communicates the results this extremely well-run organization delivers.
"When an organization such as Fulfill is making such big strides in its category, it deserves to have a brand messaging platform and look to match," said Todd Brenard, Chief Strategy Officer, BrandTuitive.
The brand was officially unveiled on May 23 at the Fulfill headquarters in Neptune, New Jersey, complete with attendance by local government officials and the press, a parade led by a marching band and a reveal of their newly wrapped fleet of trucks and mobile pantries.
Of their partnership with BrandTuitive, Carlos Rodriguez, Executive Director at Fulfill, said, "BrandTuitive explored in a very methodical way who we are through the voice of everyone we touch in our community. They revealed not something new that we want to be but something that we already are in the eyes of the folks we work and engage with."
BrandTuitive is a full-service branding and marketing agency based in NYC. Since 2010, BrandTuitive has consistently delivered strategic insights and results-driven design to clients. From global powerhouse brands to quickly emerging startups, BrandTuitive's clients range across a variety of industries. Visit them at www.brandtuitive.com.
Todd Brenard, BrandTuitive
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