NEW YORK, Feb. 7, 2017 /PRNewswire/ -- Brandwatch, the leading social intelligence company, today launched Dashboard Wizard — a brand new automated interface that makes reporting on social data 10 times faster.
When working with big data, cutting through hundreds of thousands of social mentions to produce insightful analysis requires painstaking work to segment and visualize the topics that are of most interest.
Most solutions provided to the time-poor analyst until now offer only watered down, top-line metrics in pre-built templates. With the Dashboard Wizard, Brandwatch users can now create fully-customized, segmented reports in a matter of minutes.
"It simplifies the usual query and dashboard creation process," said Simon Burslem, Senior Digital Marketing Executive at EDF Energy. "The Dashboard Wizard is not only a time saver but also an enabler for less advanced users to easily create searches and report on them."
In 2011, Brandwatch was the first platform to allow the writing of custom 'Rules' which slice and dice data as it is collected.
Now, this process can be fully automated. The Wizard uses answers in a simple form to populate personalized dashboards that tabulate and filter social data about a brand or campaign by any of the following designations:
- People (senior executives or brand ambassadors)
- Linked content and websites
- Owned and earned mentions
- Any custom category
The Wizard has already proved to save time in Beta testing, reducing average setup time by 90% from 15 minutes to a mere 90 seconds.
"Social listening is no longer the exclusive domain of the seasoned analyst," explains Dave Jones, Brandwatch Chief Technology Officer. "This year, more than ever, we're helping our customers put real-time social intelligence at the heart of every department in their business."
"With an ongoing migration to a new platform infrastructure that can process data up to 50 times faster and big plans across our product suite, we're building the fastest social intelligence solution on the market without losing the transparency and flexibility our users love."
Brandwatch is the world's leading social intelligence company. The company's flagship products, Brandwatch Analytics and the Vizia platform, fuel smarter decision making around the world.
The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world's most admired brands and agencies to make insightful, data-driven business decisions. The Vizia platform distributes visually-engaging insights to the physical places where the action happens.
The Brandwatch platform is used by over 1,200 brands and agencies, including Unilever, Whirlpool, British Airways, Asos, Walmart and Dell. Brandwatch continues on its impressive business trajectory, recently named a global leader in enterprise social listening platforms by the latest reports from several independent research firms. Increasing its worldwide presence, the company has offices around the world including Brighton, New York, San Francisco, Berlin, Stuttgart, Paris and Singapore.
Brandwatch. Now You Know.
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