NEW YORK, April 28, 2014 /PRNewswire/ -- Brandwatch, one of the world's leading social media monitoring and analytics tech companies, today announced the release of two new operators within its platforms. The new operators — hashtags: and at_mentions — allow users to track hashtags on Twitter and Instagram, as well as @mentions on Twitter.
Brandwatch leads the pack with 22 operators, the largest range of Boolean operators of any platform on the market
The new operators make finding hashtags and @mentions easier than ever before, giving users better and more accurate insights
Built within an already easy-to-use platform, the new operators allow for even faster and simpler Query building
"One of our main reasons for choosing Brandwatch is their powerful Query language, and the new operators add to that toolkit," said Malcolm McGeachy, Developer, Sky TV. "The new hashtags operator in particular will allow measurement of hashtags without having to write 'raw:' Queries covering multiple capitalizations such as #hashtag, #HashTag, #HASHTAG. The @mentions operator will also make life much easier for us when searching for ambiguous Twitter handles. Brandwatch continuously works to improve their platform and I look forward to seeing what they add next."
"We are very user-focused and love to keep delivering on that front," said Glenn White, Head of Product, Brandwatch. "With the launch of our two new operators, we are directly responding to customer feedback requesting the ability to specifically search hashtags and @mentions. Now the Query writing process is even more powerful, allowing Brandwatch users to finely tune in to the most relevant conversations, ensuring everyone can get the exact data they need."
For more information on all of Brandwatch's search operators, register for Brandwatch's upcoming Advanced Query Tips Webinar on Wed., April 30 or Thurs., May 1, and participate in the live Twitter Q&A on Fri., May 2 from 10-11:30am ET using the hashtag #brandwatchtips.
Brandwatch is one of the world's leading social media monitoring platforms. It harvests millions of online conversations every day and provides clients with the tools to analyze them, enabling brands and agencies to make smarter, data-driven business decisions.
The company grew 101% year-on-year in 2013 and has won awards for its technology and renowned corporate culture, and regularly wins accolades for its impressive growth. The Brandwatch platform is used by over 900 brands and agencies, including organizations such as Dell, PepsiCo, Whirlpool, British Airways and Digitas.