Unlimited Historical Data allows Brandwatch Analytics users to collect three years of historical data, on any topic, in just a few minutes. With historical data from hundreds of millions of sources, this new tool will change the way customers conduct social analysis. Now they can use the past to benchmark their work, check for seasonality, reveal 36 months of trends and ultimately better understand what is happening today.
The search uses the extremely fast Twitter decahose, plus Brandwatch's impressive archive of online conversation to fill dashboards with valuable historical data. Brandwatch's powerful spam filtration and metadata indexing ensures all Unlimited Historical Data is accurate and relevant.
Brandwatch's latest platform infrastructure improvements means this data can be searched through at unprecedented speeds, making Unlimited Historical Data the fastest tool for custom historical analysis.
"Speed isn't usually seen as important in regards to historical data," says Pat Phelan, EVP of Global Customer Success at Brandwatch. "But the large socially mature companies we work with want immediate answers to a number of varied questions each day."
"Discovering exactly what consumers think about the latest new hair trend, for example, is almost impossible to do quickly, without a reliable backlog of historical data. With Unlimited Historical Data these complex questions can be answered in a matter of minutes."
This new tool can be used for an unlimited number of searches, meaning customers can collect data on whatever topic they want from any point in time over the last three years. This flexibility makes it possible to analyze large public conversations about any topic such as cars and then easily and quickly benchmark it with specific conversations about one brand's automobile models.
With a holistic overview of historical mentions for a company, its competitors and its market, customers can now confidently make decisions on how conversation changes over time, allowing them to make better decisions today.
"Social data is fantastic at helping the world's largest brands answer complex questions," Phelan explained. "However, delivering confident answers is difficult without a large pool of data to learn from. With Unlimited Historical Data, clients can collect as much historical data as they want, providing them with literally billions of categorized and segmented consumer opinions."
Unlimited Historical Data is available to Brandwatch customers on January 18, 2017.
Brandwatch is the world's leading social intelligence company. Brandwatch Analytics and Vizia products fuel smarter decision making around the world.
The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world's most admired brands and agencies to make insightful, data-driven business decisions. Vizia distributes visually-engaging insights to the physical places where the action happens.
The Brandwatch platform is used by over 1,200 brands and agencies, including Unilever, Whirlpool, British Airways, Asos, Heineken, Walmart and Dell. Brandwatch continues on its impressive business trajectory, recently named a global leader in enterprise social listening platforms by the latest reports from several independent research firms. Increasing its worldwide presence, the company has offices around the world including Brighton, New York, San Francisco, Berlin, Stuttgart, Paris and Singapore.
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