BOULDER, Colo., May 23, 2017 /PRNewswire/ -- Boulder-based video marketing platform Brandzooka today announced it has signed a strategic founding partnership with global lifestyle marketing agency MKTG. Founded by legendary creative Alex Bogusky, 24-month-old Brandzooka is the fastest growing self-serve video marketing platform worldwide, and is the first platform that allows anyone to execute the industry's highest performing media engagements through highly targeted and curated placements at scale across every major ad network including Google, Facebook, Yahoo, AOL, Appnexus, Brightroll and Rubicon. MKTG is leveraging Brandzooka for its specialty in hyper-localized placements to drive traffic to its live experiences as well as increase overall brand awareness.
MKTG, who consults for world-class brands in their sports and entertainment sponsorships and partnerships, also produces over 60,000 events each year in the US alone for clients including Nike, Diageo, Gatorade and Beats by Dre. By formally partnering with Brandzooka, MKTG has initiated targeted promotions around activations to maximize the impact of live events, to increase impressions and awareness, and drive additional traffic to active client footprints.
"While MKTG has helped lead their industry in wrapping their experiences with numerous digital enhancements, we collectively recognized an opportunity of how Brandzooka could be key to merging physical and digital experiences via targeted video promotion, in real time, to amplify audience engagement and expand impact that are unlike anything we've seen before," said Brandzooka CEO Aquiles La Grave.
Earlier this year MKTG created a dynamic experience in New York's Times Square for Tropicana, employing Brandzooka to drive mass awareness in the New York metro area of Tropicana's target audiences in and around the event. The purpose, to drive excitement about the activation while also trafficking online audiences to owned channels, resulted in a substantial increase in foot traffic and engagement with content online.
"When we were introduced to Brandzooka last year, we had an immediate light bulb moment knowing this was a game changer for our business, essentially widening the net that experiential marketing can cast," said Charlie Horsey, Global President and US CEO of MKTG. "Brandzooka totally enhances our ROI measures and engagement modeling by allowing us to hyper-curate distribution, in real time, from our activations directly to wherever our clients' targets are able to consume video online. The feedback we are receiving from brands we've exposed to Brandzooka has been simply phenomenal."
In addition to new ROI models and enhanced data capture, MKTG works with Brandzooka to continue ongoing dialogue with consumers pre- and post-event by serving up customized, brand-inspired content that engages long after everyone has gone home.
Brandzooka, the fastest growing self-service programmatic platform in the world, puts the power of programmatic video advertising into the hands of any company with any size marketing budget. Our revolutionary AI replaces the need for professional media buyers, making it easy and cost-effective for anyone to execute highly targeted online video advertising campaigns across the biggest sites on the web to 98% of digital audiences worldwide. We have democratized programmatic advertising by removing the traditional cost and expertise barriers brands have had in accessing programmatic media. Headquartered in Boulder, we service over 10,000 advertisers and agencies across 110 countries giving users large and small the same access and reach formerly available only to giant advertisers. Visit www.brandzooka.com for more.
MKTG, part of the Dentsu Aegis Network, is a global lifestyle marketing agency that specializes in delivering strategic, business-oriented marketing solutions for leading brands via sport and entertainment consulting, live experiences, retail marketing, enterprise/B2B engagement, hospitality and sponsorship marketing. We are committed to constantly evolving, refining and inventing innovative brand engagements through a deeper understanding of how people think, work and live their lives. Headquartered in New York City, we have 1,600 employees and 7,000 Brand Ambassadors operating in 19 countries across the Americas, EMEA and APAC. Visit http://www.mktg.com for more information.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/brandzooka-and-mktg-to-blur-the-line-between-experiential-and-digital-to-amplify-brand-impact-300461943.html