Brazil Travel Technology Provider Wooba To Use American Airlines Direct Connect

Jul 19, 2012, 10:00 ET from American Airlines

FORT WORTH, Texas and BRASILIA, Brazil, July 19, 2012 /PRNewswire/ -- American Airlines, a founding member of the oneworld® alliance, today announced that Brazilian travel technology company Wooba has agreed to use American's direct connect link to access American's travel products, services and personalization capabilities.

"American's direct connect technology will add value for our consolidator, tour operator and agency clients," said Jackson Fernando, Director for Wooba. "Its new functionality, including Electronic Miscellaneous Document ("EMD") capability, allows simple access to travel innovations that enhance opportunities for travel providers and travelers."

In May, a Wooba client issued the first EMD by a travel agency in Latin America by using American's direct connect technology. EMDs facilitate paperless fulfillment of airlines' optional services, such as American's Preferred Seats, using more consumer-friendly and efficient technology than commonly used today. Preferred Seats provide customers the option to select and reserve more desirable seats.

Additional details were not disclosed.

About American Airlines
American Airlines, American Eagle® and the AmericanConnection® carrier serve 260 airports in more than 50 countries and territories with, on average, more than 3,500 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning website,®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members and members-elect serve more than 900 destinations with more than 9,000 daily flights to 150 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection,, and AAdvantage are trademarks of American Airlines, Inc. AMR Corporation common stock trades under the symbol "AAMRQ" on the OTCQB marketplace, operated by OTC Markets Group.

About Wooba
Wooba ( develops technology solutions and systems for the tourism industry which are used by major players in the Brazil tourism market. After seven years of operation, Wooba has gained market leadership among consolidators in Brazil and continues to expand its business in other segments. Wooba has customers in almost every country, including more than 70 clients in 20 states and the Federal District in Brazil.  Clients include consolidators, tour operators, travel agencies and corporate online travel companies.

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SOURCE American Airlines