Breakout Singer-Songwriter Sydney Irving Signs Worldwide Record Deal with DEKO Entertainment / Warner Music Group-ADA

Initial Single, "You Can't Forget About Me" Drops September 26, 2025

Debut Album, Unfashioned Creatures, To Be Released October 17, 2025

NEW YORK, Sept. 26, 2025 /PRNewswire/ -- At just 22 years old, Sydney Irving's unstoppable work ethic has finally paid off. She recently signed with DEKO ENTERTAINMENT, a label distributed by Warner Music Group/ ADA, acquired worldwide management with Pilato Entertainment, and assembled a new five-piece band of music professionals for touring.  After working in hundreds of venues in her native Central New York region which gave her radio airplay and a solid fan base, Sydney Irving is ready to take her music around the world.  Irving's debut national release Unfashioned Creatures is a musical odyssey that speaks volumes for an emerging artist with a creative vision beyond her years. The album was written or co-written; co-produced and arranged by Irving.                                                     

          The album floats effortlessly through a myriad of musical styles. From the punk-inspired "You Can't Forget About Me", to the infectious power-pop rocker "Seasons Change", finally to the acoustic solitude of "Dreaming", Unfashioned Creatures touches many emotions and feelings. "'The idea was to show the spectrum of my musical interest," says Irving about the record.

LISTEN TO THE FIRST SINGLE BY SYDNEY IRVING: "YOU CAN'T FORGET ABOUT ME"

INTRODUCING SYDNEY IRVING ELECTRONIC PRESS KIT

STREAM THE ALBUM UNFASHIONED CREATURES BY SYDNEY IRVING

PURCHASE THE CD OF UNFASHIONED CREATURES BY SYDNEY IRVING

          "We are thrilled to be working with our good friend Bruce Pilato and his newest find Sydney Irving. As we continue to expand our roster and introduce people to great new music by young artists, Sydney was the perfect fit for that and we look forward to helping develop her career." says Charlie Calv, DEKO Entertainment Director of A&R, who signed Irving.

          Bruce Pucciarello, President of DEKO is equally enthused: "Sydney uses the perfect blend of catchy well-crafted songs, polished performance, and heartfelt presentation to grow her ever expanding fanbase. I don't care how young or old you are, if you listen you will like. I am totally thrilled that she picked Deko to launch the next stage of what is about to become an amazing career!"

          Speaking of the first single released from the album, Irving said: " 'You Can't Forget About Me' has been with me since 2021, and hearing so many of you sing it back at shows has been one of the most surreal moments of my life. I wrote it after a breakup—when someone I once knew better than anyone suddenly became a stranger."

          Sydney Irving's remarkable journey kicked off at just 14 years old, when she released her debut album, Hello Stranger. This youthful foray into music was followed by her sophomore effort, The Halfmoon Sessions, in 2018, which showcased her growth as an artist and songwriter. It has culminated thus far with the current album, Unfashioned Creatures, recorded mostly during 2023 and 2024.  

          Her impressive talent has not gone unnoticed. Sydney Irving was honored as the 2020 Young Adult Artist of the Year by The International Singer Songwriters Association, as well as Best Pop Artist at the 2023 Mississippi Music Awards. In 2022 she was named Best New Artist at the prestigious Syracuse Area Music Awards

          Following the fall releases of Unfashioned Creatures, Sydney Irving and her band will embark on select showcase performances around the country.  "I want to say a huge  'thank you' to every single person who has supported my songs;  came to a show; streamed my music; and believed in me," says Irving.  "This is just the beginning, and I can't wait to share everything that's still to come."

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SOURCE PILATO ENTERTAINMENT MARKETING & MEDIA LLC