Bridesmaids of the World Unite -- September 20 Is Your Day!

WHITE PLAINS, N.Y., Sept. 19, 2011 /PRNewswire/ -- Pippa Middleton was one. Julia Roberts played one, and so did Patrick Dempsey. For centuries Bridesmaids have been relegated to a supporting role complete with puffy sleeves and dyed shoes ... but those days are over. [yellow tail] wines announced today it is partnering with Universal Studios Home Entertainment and NBCUniversal Digital Distribution to declare September 20, 2011 National Bridesmaid's Day in celebration of the Blu-ray™, DVD and On Demand release of Universal Pictures' breakout comedy, BRIDESMAIDS.

According to the U.S. Census, for the past 20 years the pace of weddings has remained constant: an average of 2.25 - 2.5 million weddings taking place each year. Moreover, according to TheKnot.com, each wedding has an average of four bridesmaids; meaning each year, some 10 million young women step up to embrace the role of Bridesmaid.  

"When you think about it, bridesmaids are the backbone of social harmony," said Julie Bonne, Associate Brand Manager, [yellow tail] wines. "Behind every happy marriage is at least one bridesmaid, who may have endured questionable fashion statements, a hysterical bride and bachelorette planning chaos - all for the love of a dear friend and the institution of marriage.

"It's only fitting that they have their day, and [yellow tail] wines is proud to toast them."

Hailed as "brazenly hysterical" by People Magazine and "the best comedy of 2011" (Back Stage), BRIDESMAIDS is the riotously funny and warmly outrageous comedy that has become the most talked-about movie of the year. Surpassing Sex and the City as the number one R-rated female comedy of all time, BRIDESMAIDS, starring "Saturday Night Live" standouts Kristen Wiig and Maya Rudolph, is produced by comedy mastermind Judd Apatow (Knocked Up, The 40-Year Old Virgin) and marks his most successful film to date.

Did you know?

• The role of a bridesmaid originated centuries ago when friends of the bride would dress the same as the bride in order to confuse evil spirits who were ready to snatch the bride away from her intended.

• The phrase "often a bridesmaid, but never a bride" originated from a mouthwash advertisement from 1924.

• The universally known bridesmaid's curse: "thrice a bridesmaid, never a bride" can be broken by being a bridesmaid seven times.

• Nearly 6% of bridesmaids confess to having been thrown out of the wedding party, and close to 30% admit they don't like the person the bride is marrying.  

"Whether it's an engagement party, bridesmaid's luncheon, bridal shower or bachelorette party, there's a [yellow tail] wine for each wedding occasion," said Bonne. "The combination of one of the best-selling wine brands in the U.S. and the most successful women's comedies is a match made in heaven!"

National Bridesmaids Day is the day for every past, present and future bridesmaid to have their own day to shine. Bridesmaids can "Like" [yellow tail] on Facebook (http://www.facebook.com/discoveryellowtail) and be entered to win an all-expense-paid trip for two to Hollywood, California, where they can enjoy a "star-for-a-day" experience. By forwarding the link to a friend, she can be entered for a second chance to win. A downloadable party pack, perfect for watching the Bridesmaids on Blu-ray, DVD or Movies On Demand is also available on Facebook, where exclusive, behind-the-scenes content may also be seen.

The first-ever National Bridesmaids Day will be marked in NYC with a fun and surprise-filled celebration for bridesmaids, bloggers and media. Guests to the event are invited to bring old bridesmaid dresses which will be donated to The Glass Slipper Project (http://www.glassslipperproject.org), which distributes formal wear to girls in need during Prom season.

About [yellow tail]

[yellow tail] is the champion wine brand for Casella Wines. Owned and operated in Yenda, Australia, the Casella family has winemaking links going back six generations to Italy. [yellow tail] wines are created with a simple philosophy - make a great wine that everybody can enjoy. [yellow tail] is everything a great wine should be: approachable, fresh and full of flavor.

The [yellow tail] wine portfolio includes nine [yellow tail] varietals (including Shiraz, Chardonnay and the newest, Moscato), three blends and a Sparkling White and Rose wine. The [yellow tail] Reserve portfolio includes five varietals, including Cabernet Sauvignon and Pinot Grigio. [yellow tail], [yellow tail] Reserve and [yellow tail] Bubbles wines are produced by John Casella and Chief Winemaker Alan Kennett of Casella Wines, Australia. [yellow tail] wines are imported and marketed in the United States by W.J. Deutsch & Sons, Ltd.

About Universal Studios Home Entertainment

Universal Studios Home Entertainment is a unit of Universal Pictures, a division of Universal Studios (http://www.universalstudios.com). Universal Studios is a part of NBCUniversal, one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake.

About NBCUniversal Digital Distribution

NBCUniversal Digital Distribution is a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal Digital Distribution drives the company's North American distribution of television and film content across the Internet, wireless and other emerging platforms, and leads content strategy and development for offerings that include video-on-demand (VOD), electronic-sell-through (EST), interactive television, and wireless products and services (WAP, SMS, etc.).

Contact:

[yellow tail] Wines
Laura Peet
914-251-3294
[email protected]

Universal Studios Home Entertainment
Jennifer Black
818-777-0546
[email protected]  

The Baddish Group
Laura Baddish
212-221-7611 ext. 304
[email protected]

This press release was issued through eReleases(R).  For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE [yellow tail]