Bridgestone and Shell Lubricants® Introduce Nationwide Network Motor Oil Program

Competitive program and educational tools now available to members of Bridgestone Affiliated Retailer Nationwide Network

Feb 23, 2016, 10:00 ET from Bridgestone Americas

NASHVILLE, Tenn., Feb. 23, 2016 /PRNewswire/ -- Bridgestone Americas (Bridgestone) and Shell Lubricants® announced the launch of the Nationwide Network Shell Lubricants program as part of an agreement between the companies. The program makes Shell Lubricants products such as Pennzoil® and Quaker State® motor oils and Shell Rotella engine oils available to the Bridgestone Affiliated Retailer Nationwide Network.    

"Delivering driver value, customer satisfaction and ensuring a competitive dealer network are all critical to Bridgestone's success," said John Baratta, president, consumer tire replacement sales, U.S. and Canada, Bridgestone Americas Tire Operations. "The Nationwide Network Shell Lubricants program joins together two of the most trusted names in automotive service – Shell Lubricants and Bridgestone – and gives Bridgestone Affiliated Retailers a unique opportunity to deliver a more satisfying customer experience."

Bridgestone affiliated retailers who choose to enroll in the program will have exclusive access to the program's benefits including: competitive pricing, digital training resources, point-of-purchase (POP) marketing materials, traffic-driving promotions, comprehensive oil selector tool and more.

Shell Lubricants brand benefits of the Nationwide Network Oil program are extensive and will incorporate existing programs already implemented by Shell Lubricants including:

  • Warranty retention programs and national spring and fall rebate promotions
  • Access to the complete Shell Lubricants product portfolios offering Quaker State conventional motor oils, Pennzoil Platinum™ Full Synthetic motor oils with PurePlus™ Technology and Shell Rotella heavy-duty engine oils providing seamless recommendations for any vehicle
  • The MyMilesMatter loyalty program for Shell Rotella heavy-duty engine oil users
  • Easy access to the Shell eServe ordering system and savings on bulk and volume purchases of Shell Lubricants

"Shell Lubricants designed the custom Lubricants Program exclusively for Bridgestone affiliated retailers across the country to provide consumers with quality branded motor oil at competitive pricing," said Rusty Barron, vice president of marketing for Shell Lubricants. "By enrolling in the program, affiliated retailers will have a wealth of information at their fingertips promoting quick access to the in-demand products they need to stock their shelves."

Currently, members of the Bridgestone Affiliated Retailer Nationwide Network who are participating in the Nationwide Network Shell Lubricants program have the opportunity to offer customers two ways to save on Shell Lubricants: through a national coupon and a Spring Service Certificate. Through the national coupon offer, customers can instantly save up to $10 off a qualifying Pennzoil motor oil change. Then, through the Spring Service Certificate promotion, customers can save up to $15 off their next qualifying Pennzoil or Shell Rotella oil change both from March 1April 30, 2016.

Bridgestone affiliated retailers across the country are invited to enroll in the Nationwide Network Shell Lubricants program right away to start taking advantage of the benefits of membership. Bridgestone has worked to develop a comprehensive Shell Lubricants product offering with competitive pricing to meet dealers' business needs, all accessible through the network portal. 

For more information on the Bridgestone Affiliated Retailer Nationwide Network, tire and service retailers can visit  

About Bridgestone Americas, Inc.: 
Nashville, Tennessee-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world's largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world's largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.

About Shell Lubricants:
The term 'Shell Lubricants' collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying more than 12% of global lubricants volume. *The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX® and Jiffy Lube®.

*Kline & Company, "Global Lubricants Industry July 2015: Market Analysis and Assessment."

SOURCE Bridgestone Americas