RESTON, Va., April 19, 2016 /PRNewswire/ -- BridgeStreet Global Hospitality – the leading solution for international serviced apartment experiences – today revealed new insights into the "New Tribe of Travelers" and their desire for alternative accommodations and authentic experiences via the company's BridgeStreet IQ Report, which surveyed travelers from around the world.
"Travel decisions are being influenced by what BridgeStreet is dubbing as the 'New Tribe of Travelers,'' noted Sean Worker, president and chief executive officer of BridgeStreet Global Hospitality. "These travelers are social, crave experiences and meticulously research the perfect accommodations. They're not slowing down either, with more than 70 percent of those surveyed planning to be on the road two or more weeks this year. With our new data revealing that more than 40 percent feel accommodations are a top priority, BridgeStreet is directly responding to their preferences through the development of our new Mode Aparthotels, creating community gathering spaces in desirable downtown environments."
As the hospitality industry has prioritized lifestyle-driven accommodations to satiate the ''New Tribe of Travelers," BridgeStreet's survey findings uncover some surprising revelations. Memorable accommodations and hyper-local experiences beat out convenience and budget as top travel priorities -- and not just among millennials -- 40 percent of survey respondents are between 35-50. Nearly 60 percent want an unbeatable location in the heart of the city and 72 percent of respondents prefer alternative accommodations, such as serviced apartments, to branded hotels and peer-to-peer lodging services.
"Serviced apartments are the perfect hybrid accommodation, providing the amenities of a hotel, with the space and comfort of an apartment," said Kelly Murphy, senior vice president of marketing. "When we asked survey respondents what their favorite added comfort is while traveling, 'space to sprawl' was the top consideration. These findings are crucial to BridgeStreet's development process, especially in launching the company's newest endeavor – Mode Aparthotel."
Launched in conjunction with Berlin's International Hotel Investment Forum (IHIF) in March, Mode Aparthotel by BridgeStreet is the brand's newest concept, retrofitting existing buildings to ensure the authenticity of the desitination which will create a hospitality solution like no other. With every detail meticulously chosen, from linens to scent, Mode will offer a bespoke, unparalleled experience to guests.
With its innovative tiered system of six distinct brands, BridgeStreet provides guests with customized six- to two-star serviced apartment offerings, meeting every need from location to budget with more than 50,000 apartments in desirable and convenient locations in over 60 countries. Offering a memorable hospitality experience, BridgeStreet is widely recognized for uncompromised standards and a consistent brand experience.
For more information on BridgeStreet Global Hospitality, visit www.bridgestreet.com or call 1(800) 278 7338 / +44 (0) 20 7792 2222.
About BridgeStreet Global Hospitality
With more than 50,000 apartments in over 60 countries, BridgeStreet Global Hospitality – comprised of six unique brands – is the leading hospitality solution offering serviced apartment experiences for travelers seeking an alternative to typical hotel accommodations. BridgeStreet's family of brands includes six-star Exclusive, five-star Residences, four-star ApartHotels and Living, three-star Places and two-star Stüdyo offering the convenience of apartment living with a variety of service packages to offer each guest options based on location, price point and individual needs. Widely recognized for uncompromising standards of quality, comfort and service, BridgeStreet Global Hospitality is a renowned award winner in both the Americas and EMEA (Europe, the Middle East and Africa). For more information on BridgeStreet Global Hospitality, please visit www.bridgestreet.com or call 800 278 7338.
FOR MORE MEDIA INFORMATION:
ALYCIA REA • STEPHANIE SHARP
BRIGHT RED \ TBWA
850.668.6824 • SSHARP@BRIGHTREDTBWA.COM
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SOURCE BridgeStreet Global Hospitality