Bright Starts™ Discovers What Gets Babies Giggling

ATLANTA, Nov. 30, 2011 /PRNewswire/ -- Bright Starts™, the award-winning infant brand that recently launched the Having A Ball toddler toy collection, surveyed mothers across the United States to determine what makes babies laugh the most. A total of 1,000 moms were surveyed on sounds, toys, and actions that inspire their children's giggles.  The highlighted findings were as follows:

• Twenty-eight percent polled relied on funny and squeaky sounds for ultimate comedy
• Cell phones ranked the highest as the everyday object that gets baby chuckling with 30 percent of mom's handing over their phones to keep babies entertained
• Twenty-three percent of moms say dancing and spinning are the activities that best make baby giggle 
• Animals are a sure way to make a baby laugh and 23 percent of moms reported that "quack quack" is baby's favorite funny bone tickler

Moms surveyed said funny popping sounds and silly songs are the top noises that make toddlers laugh out loud. Bright Starts knows when it comes to laughter, it proves to stick with what works. Alphabet Pop Top, which surprises kids with silly sounds, dancing lights and music, keeps kids giggling while they learn shapes, colors, and the alphabet. 

Cell phones with buttons to press, light up screens, and fun ringtones ranked top among moms as a way to get baby chuckling. The Get Rollin' Activity Table features press and pop numbers and a musical caterpillar with an educational theme that teaches colors, shapes, ABCs, numbers and animal sounds. With over 60 songs and activities, the Get Rollin' Activity Table is sure to have baby giggling longer than any cell phone.

Tickling a baby invokes laughter, but moms polled opted for dancing and spinning, as a close second, to have their little ones in stitches. The Roll & Chase Bumble Bee, will have baby dancing and spinning around. Toddlers laugh and learn with a moving, rolling bee that encourages baby to crawl, chuckle, and learn numbers, colors, and shapes. 

Moms surveyed had differing opinions on which animal sound got baby chuckling, but agreed that our furry and feathery friends are a sure fire way to get toddlers giggling. The Cluck & Learn Barn brings wacky animal noises alive with amusing farm sounds and classic nursery rhymes. Bright Starts™ Having A Ball™ collection is available exclusively at Toys 'R' Us ranging in price from $4.99 to $44.99.

About Bright Starts™

Bright Starts is an innovating brand of juvenile products that provides parents with smart, fresh solutions.  With a growing portfolio of over 100 innovative activity centers, play gyms, bouncers, swings, playards, and toys; Bright Starts' large selection of progressive products inspire confidence and engage curiosity.  Backed by awards from numerous leading industry and consumer organizations, Bright Starts is a trusted name for cleverly-designed, quality products for young children.

Headquartered in Atlanta, Georgia, Bright Starts is the flag ship brand for Kids II, Inc., manufacturer, designer and marketer of toys and baby gear.  Visit www.brightstarts.com

About Kids II, Inc.

Kids II has been inventing and reinventing infant and toddler toys and gear for more than 40 years and has quickly become one of the world's fastest growing baby product companies. Headquartered in Atlanta, Kids II spans globally with operations in six continents serving customers in more than 70 countries. Driven by innovation, design and a comprehensive brand portfolio, Kids II is the next generation leader of infant and toddler products.

Kids II designs, markets and distributes more than 100 products under its signature Bright Starts™  brand name and holds the license to design and manufacture products for Disney Baby™ and Baby Einstein™ brands.  Most recently, Kids II acquired the intellectual property rights for the Rhino Toys™ and Taggies™ brands, further enhancing its brand collection and reinforcing its position as a global leader. Under its flagship brands, Kids II has produced more than 70 award-winning products.

Kids II's international affiliate operations are located in Australia, Canada, Europe, China, Hong Kong, Japan and Mexico. Visit www.kidsii.com 

SOURCE Bright Starts