Bright Starts™ Introduces the Sunnyside Safari™ Infant Gear Collection

ATLANTA, April 4, 2012 /PRNewswire/ -- Bring home big smiles and bright adventures with the all new Bright Starts™ Sunnyside Safari™ Collection, a fun-filled selection of infant gear with irresistible jungle characters. Designed to deliver maximum quality and excitement, the collection is comprised of an entertaining Saucer, handy Portable Swing, portable Playard, soothing Plug in Sway & Swing™, Chair Top High Chair and fun Bouncer. Plus, Sunnyside Safari™ collection comes complete with adorable characters to amuse and delight little ones, including Chippy the toucan, Lily the elephant, a little ladybug named Molly, Danny the lion and a giraffe named Josie.

Explore the collection:

• Bright Starts™ Sunnyside Safari™ Bouncer: Soothing vibrations and playtime toys are sure to delight the little one in this entertaining bouncer featuring a new, deep seat design for extra support and room for growing babies. Safety features include an adjustable three point harness and non-slip feet. (SRP $23.00)
• Bright Starts™ Sunnyside Safari™ Portable Swing: Featuring TrueSpeed™ technology, this Portable Swing automatically recognizes baby's weight and adjusts the swing's performance to maintain consistent speed during growth.  Designed with a Comfort Recline™ seat that offers two positions, the swing  features WhisperQuiet™ technology to silence the mechanics and six engaging melodies to help soothe and calm baby.  (SRP $45.00)
• Bright Starts™ Sunnyside Safari™ Chair Top High Chair: This portable chair-top design has all the features of a full-sized high chair, but half the size.  The Chair Top High Chair includes a height-adjustable, reclining seat and converts to a booster for easy toddler transition. The removable Stay Level Tray™ remains locked even when the seat is reclined. The reversible seat pad is made of stain resistant fabrics that are wipeable and machine washable.  (SRP $45.00)
• Bright Starts™ Sunnyside Safari™ Saucer: The saucer has patent pending "Ideal Fit Seat" to convert seat width to fit baby during growth stages, as well as an adjustable height position that grows with baby.  The seat rotates a full 360 degrees for non-stop interaction with seven activity stations, including two overhead toy bar arms complete with mirror, hanging toys and bright-colored fabric flowers. (SRP $59.50)
• Bright Starts™ Sunnyside Safari™ Playard: This convenient playard provides the essentials for mom and the perfect place for baby. The wheeled playard is designed with the One Less Step™ folding system for easy portability without having to remove the bassinet and a convenient travel bag. A padded mattress provides comfort for baby during changing, plus two toys on a removable overhead toy bar, perfect for playtime. (SRP $75.00)
• Bright Starts™ Sunnyside Safari™ Plug in Sway & Swing™: This full-size swing offers both side to side and front to back motion. Using TrueSpeed™ Technology, the Plug in Sway & Swing™ maintains six speeds as baby grows. Other features include the signature Whisper Quiet™ operation for peaceful swinging, a timer that can be set for 30, 45 and 60 minutes as well as 10 melodies and nature sounds.  The five point harness keeps baby secure in its machine-washable seat.  (SRP $100.00)

Learn more about the Sunnyside Safari™ Collection at www.brightstarts.com.  The collection is available exclusively at Walmart.

ABOUT BRIGHT STARTS™
Bright Starts™ is a brand of engaging, fun infant and toddler products that provides parents with affordable, fresh solutions.  With a growing portfolio of over 100 activity centers, play gyms, bouncers, swings, playards, and toys, Bright Starts™ large selection of playful products are designed to delight babies and engage toddlers.  Backed by awards from numerous leading industry and consumer organizations, Bright Starts™ is a trusted name for cleverly-designed, quality products for young children.

Headquartered in Atlanta, Georgia, Bright Starts™ is the flagship brand for Kids II, Inc., manufacturer, designer and marketer of toys and baby gear.  Visit www.brightstarts.com

ABOUT KIDS II, INC.
Kids II has been inventing and reinventing infant and toddler toys and gear for more than 40 years and has quickly become one of the world's fastest growing baby product companies. Headquartered in Atlanta, Kids II spans globally with operations in six continents serving customers in more than 70 countries. Driven by innovation, design and a comprehensive brand portfolio, Kids II is the next generation leader of infant and toddler products.

Kids II designs, markets and distributes more than 400 unique infant and toddler products, selling more than 22.8 million items per year. On average, it launches 125 new products a year. Under its flagship brands, Kids II has produced more than 100 award-winning products.

The brand portfolio strength runs deep under the Kids II umbrella, which includes its signature brands Bright Starts™, InGenuity™ and Comfort & Harmony™, as well as licenses to design and manufacture products for Disney™, Baby Einstein™, Rhino Toys™ and Taggies™.

Kids II's international affiliate operations are located in Australia, Canada, Europe, China, Hong Kong, Japan, Mexico and South Africa. Visit www.kidsii.com

SOURCE Bright Starts