Brighter Introduces Brighter PRO, the Cloud-Based Dental Benefits Platform that Simplifies Employer Self-Insurance and Dramatically Reduces Costs

LOS ANGELES, Sept. 25, 2014 /PRNewswire/ -- Brighter announces its new Brighter PRO platform, an important first step for employers to regain control of their ever increasing benefits costs by leveraging technology to substantially reduce their dental claims and administrative expenses.

Brighter PRO offers employers an end-to-end solution that combines its revolutionary dental shopping platform—where dentists compete based on cost, quality and convenience—with its new communications and claims payment software, which achieves greater transactional efficiencies in plan administration. The result is a new health plan model that actually lowers costs while increasing employee satisfaction.

"Technology has created more efficient marketplaces in nearly every other aspect of our lives, but has yet to truly improve the economics of healthcare," says Jake Winebaum, Founder and CEO of Brighter. "With Brighter PRO, the employer, employee and provider can for the first time transact on a single platform that is accessible across all devices and the savings, efficiencies and empowerment for all parties are tremendous."

Brighter PRO (Proactive Remittance Organization) is the natural technological evolution of healthcare's PPO (Preferred Provider Organization) network model, generating savings for providers through efficiencies in claims adjudication, co-payment billing and communications. They can in turn use those savings to compete for more patient volume by reducing their prices on Brighter's dental shopping platform.

The employee experience is also dramatically improved with user-friendly web and mobile access to solutions that make it easier for them to manage their dental needs. They can compare dentists to reduce out-of-pocket costs, research dentists' quality scores, schedule appointments online and even receive reminders for follow-up visits and procedures. Brighter PRO members enjoy the same tools and conveniences they have come to expect when making every other purchasing decision in their lives.    

Brighter PRO is a full-service solution for employers of all sizes that want to self-fund their dental benefits to maximize their savings. It brings everything together in one platform—including plan design, pricing, actuarial analysis, claims adjudication, cost and quality transparency, provider discount networks, data analytics, compliance, wellness outreach and member services.

Many of the industry's most progressive consultants and brokers are already introducing Brighter PRO to their key clients. They're finding its innovations are in demand and would like to see this model applied to all health benefits plans someday.  

"It's been a long time since I've been able to bring a dental solution to our clients that actually adds a dimension of purchasing efficiency which reduces costs for both the employer and the member," says Lissa Thomson, senior vice president of Lockton's California employee benefits practice. "This is a great way to begin transforming employees into empowered shoppers."

Brighter PRO is currently enrolling employers with health benefit effective dates of January 1, 2015 and a majority of their employees in Southern California.

About Brighter

Dedicated to using technology to reinventing how employers, employees and consumers purchase their healthcare, Brighter (www.brighter.com) was founded by Internet entrepreneur Jake Winebaum and is backed by some of the world's most respected investors including Mayfield Fund, Benchmark and Tenaya Capital.

SOURCE Brighter