Brightstar Acquires, Inc.

New e-commerce platform enhances Brightstar's ability to connect and activate connected products across any channel for wireless operators and retailers worldwide

Aug 27, 2012, 09:07 ET from Brightstar Corp.

MIAMI and SAN FRANCISCO, Aug. 27, 2012 /PRNewswire/ -- Brightstar Corp., the world's largest wireless distribution company and leader in services for the wireless industry, today announced that it has acquired San Francisco, Calif.-based, Inc. ("LetsTalk"), a leading provider of mobile device activation and e-commerce solutions. The acquisition allows Brightstar to offer LetsTalk's customizable .com and activation solutions to its more than 100,000 manufacturer, operator, retail, and enterprise customers in over 100 countries.

With more than 13 years of providing solutions to the wireless industry, LetsTalk provides activation services to the leading U.S. carriers and delivers e-commerce services to leading retailers and manufacturers. The company also operates white label websites for many well-known retailers that offer connected products to consumers.

"Wireless retailers are seeking ways to deliver a consistent, customer-centric experience, and until now, there has not been a solution that ties all of their channels together," said Marcelo Claure, CEO of Brightstar Corp. "Integrating LetsTalk's offerings into Brightstar's existing retail service offering allows us to deliver a fully integrated solution to our customers, which in turn will provide a seamless and superior omni-channel experience for consumers."

LetsTalk will be rebranded as Consensus and David Stritzinger, Brightstar's former CTO, will be appointed President.  Consensus will remain headquartered in San Francisco.

"Brightstar can now extend the wireless supply chain to the point of purchase and enable sales of connected products through an integrated omni-channel that includes online, in-store, mobile and social interfaces," said David Stritzinger. "Consensus is a great example of how Brightstar continues to respond to gaps in the wireless ecosystem with creative new solutions to enhance both the consumer experience and customer profitability."

About Brightstar

Brightstar is the world's largest specialized wireless distributor and a leading global services company, serving mobile device manufacturers, wireless operators and retailers, with a local presence on six continents and operations in 50 countries and territories. Brightstar's industry-leading services include value-added distribution, supply chain optimization, handset protection and insurance, buy-back and trade-in solutions and multi-channel retail solutions. Brightstar services help customers increase product availability, expand channel reach and drive supply chain efficiencies by getting the right products to the right place at the right time.

Brightstar's annual revenues exceeded US$5.9 billion for the period ended June 30, 2012. The company is ranked #70 on the Forbes 2011 List of America's Largest Private Companies.  Brightstar is also the largest Hispanic-owned business in the United States.

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SOURCE Brightstar Corp.