RALEIGH, N.C., Nov. 23, 2015 /PRNewswire/ -- Bronto Software, the leader in commerce marketing automation and a NetSuite (NYSE: N) company, is proud to announce it has been named the 2015 New Media/Digital Marketing Company of the Year by the NC Tech Awards (NCTA) for the second year in a row.
Bronto's cloud-based commerce marketing platform helps leading brands worldwide maximize engagement and revenue throughout the customer lifecycle and across key marketing channels. The NCTA recognized Bronto for its delivery of several new powerful products introduced to the market over the past year that significantly improved digital engagement. These new products include:
- Cart Recovery, a powerful solution that enables commerce marketers to send automated and personalized messages to cart abandoners, helping put them back on the path to purchase.
- Socialite, a new offering that enhances customer engagement and produces a measurable, attributable ROI through social media channels. It capitalizes on the interplay between email and social marketing campaigns, working with Facebook Audiences, Facebook Tabs, Instagram and Twitter Cards. This offering strengthens Bronto's commitment to simplifying the marketer's tasks by providing management of these networks within a single dashboard.
"Bronto remains focused on innovation and product development to equip commerce marketers to compete in today's digital economy," said Bronto CEO Joe Colopy. "It's an honor to once again be recognized by the local tech community."
The NC Tech Awards is North Carolina's only statewide technology awards program, recognizing companies and individuals who have demonstrated excellence, innovation and leadership in 25 categories. Bronto was recognized for its achievements at the annual awards gala on Thursday, Nov. 12 at the Raleigh Convention Center, with more than 800 leaders in attendance from across the state.
"Since 1995, the NC Tech Awards has honored excellence and innovation throughout North Carolina, representing the best and brightest," said Brooks Raiford, president and CEO of NCTA. "As a winner, Bronto has distinguished itself as a peer-leader, and we are proud to recognize them as a 2015 NC Tech Awards winner for two consecutive years."
The North Carolina Technology Association (NCTA) is the statewide membership association for the tech sector. Because technology is integral to any enterprise, regardless of size or function, NCTA membership is open to all companies, organizations and institutions. NCTA serves organizations and their people through events, advocacy, virtual networks and resources. For more information, visit www.nctechnology.org.
About Bronto Software
Bronto Software, a NetSuite (NYSE: N) company, provides a cloud-based commerce marketing automation platform to mid-market and enterprise organizations worldwide. Bronto is the number one ranked email marketing provider to the Internet Retailer Top 1000, with a client roster of leading brands, including Timex, Samsonite, Lucky Brand, Theory, Vince Camuto and Christopher & Banks. The Bronto Marketing Platform is deeply integrated with commerce platforms, such as NetSuite, Magento, Demandware and MarketLive. The company is headquartered in Durham, NC, with additional offices in London, Sydney, New York and Los Angeles. For more information, visit bronto.com.
SOURCE Bronto Software