Brooklyn FC Teams Up with SQWAD to Elevate Fan Engagement and Sponsorship Activation

BROOKLYN, N.Y., May 15, 2025 /PRNewswire/ -- Brooklyn Football Club (Brooklyn FC), has partnered with SQWAD to co-create innovative fan engagement and sponsorship activations for its debut season. The collaboration brings together two forward-thinking teams with a shared mission: to redefine how supporters and sponsors connect through the sport.

With a mutual passion for innovation and community connection, SQWAD and Brooklyn FC are joining forces to build meaningful, memorable experiences for fans and brand partners alike—on matchday and beyond. Through SQWAD's dynamic digital activations, Brooklyn FC supporters can expect interactive experiences that bring them closer to the action, on and off the pitch.

"Brooklyn FC is more than just a club—it's a new movement in the city, and we're thrilled to help them write the next chapter of their story," said Nick Lawson, CEO of SQWAD. "Together, we're unlocking new ways for fans to engage and for sponsors to connect with Brooklyn's passionate supporter base in an authentic way."

This partnership marks a key step in Brooklyn FC's mission to blend culture, community, and competition. By integrating SQWAD's customizable tools—including digital contests and sponsor-branded games—Brooklyn FC aims to set a new standard for soccer clubs building modern engagement and lasting sponsor value.

"We're really excited about building this relationship with SQWAD," said Jamie Terrell, Director of Partnerships at Brooklyn FC. "Not only does this technology improve our matchday experience for our fans, but it also helps us deliver maximum value to our sponsors in-stadium."

As Brooklyn FC continues to build momentum on and off the pitch, this partnership ensures fans—and sponsors—are part of an experience that goes beyond matchday. With SQWAD's digital activation tools, the club will deepen fan loyalty through interactive, sponsor-integrated experiences that drive real engagement and measurable ROI.

About SQWAD
SQWAD is a leading fan engagement platform that helps sports teams & brands drive sponsor value through interactive digital experiences. From branded activations to gameday contests, SQWAD powers the connection between teams, fans, and the brands that support them to create true relationships and sponsor ROI.

About Brooklyn Football Club
Brooklyn FC is one of the eight inaugural teams of the USL Super League, a Division One professional women's soccer league. Dedicated to elevating women's soccer, Brooklyn FC is taking strides to grow the women's game and enrich the Brooklyn community. Embracing the global fall-to-summer soccer calendar, the club provides more opportunities for female athletes and inspires the next generation. To stay updated on club news, season tickets, and more, visit brooklynfootballclub.com.

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SOURCE SQWAD Sports Inc.